Wed, 22 Nov 2006 15:37:58 GMT http://system1.ipressroom.com/pr/SchwartzmanPR/info Schwartzman & Associates, Inc. news and press releases Schwartzman & Associates, Inc. http://system1.ipressroom.com/pr/SchwartzmanPR/info/Los-Angeles-New-Media-PR-Workshop-at-UCLA-Extension.asp Jan. 24 to Feb. 21, 2007 Wednesdays at 7pm UCLA Main Campus 147 Dodd Hall $225 Don't Be Left Behind! Learn How to Integrate Blogs, Podcasts, RSS, Online Pressrooms and Search Engine Optimized Press Releases into PR Campaigns. Forward thinking public relations executives understand that the Internet has changed the way people consume media and information and they are using the Internet to move their messages directly to the public. As the news media business migrates online, consumers have becoming increasingly accustomed to accessing media and entertainment anytime, anywhere, on any device. Los Angeles PR professionals and UCLA students can learn how to use blogs, podcasts, RSS and noline pressrooms in PR campaigns To avoid becoming obsolete in today's hypercompetitive public relations marketplace, tomorrow's practitioner must be as knowledgeable about blogs, podcasts, and RSS (real simple syndication) as they are about distributing press releases and escorting clients down the red carpet at glitzy media events. In this five session hands-on workshop, public relations executive and new media pioneer Eric Schwartzman -- who produces the PRSA PRism Award Winning podcast On the Record...Online and who blogs at Spinfluencer -- along with a series of expert guest speakers, presents an introduction to new media public relations. Designed for those who are interested in the business benefits of new media, instruction focuses on preparing participants to access and evaluate the potential value and effectiveness of new media public relations strategies and tactics. Discussion covers such topics as: Impact of blogs on the practice of public relations Benefits of podcasting Proliferation of social media Conversational marketing Dynamic communications through websites and online pressrooms The course also includes a panel discussion on practical applications of new media in public relations, marketing and coprorate communications today, and a chance to present a business case for implementing a new media campaign. Guest speakers (subject to availability) include: Sally Falkow, co-developer, PRESSfeed Tim Bourquin, Founder/CEO, TNC New Media Chris Bechtel, Chief Operating Officer, iPressroom Corporation Phil Gomes, Vice President, Edelman Rob Barrett, General Manager, LATimes.com Dan Klass, podcast producer, The Bitterest Pill Prerequisite: Basic Internet and computer proficiency. Elective credit toward Certificate in Public Relations. Students are strongly encouraged to their own laptop, but are not required to do so. Jan. 24 to Feb. 21, 2007 7pm to 10pm UCLA Main Campus 147 Dodd Hall $225 losangeles los+angeles UCLA newmedia PR publicrelations public+relations marketing workshop Wed, 22 Nov 2006 15:37:58 GMT http://system1.ipressroom.com/pr/SchwartzmanPR/info/new-media-marketing-communications-white-paper-released.asp (New York City/May 16, 2006) iPressroom Corporation, a company that provides online public relations and interactive marketing communications tools and services, and boutique PR firm Schwartzman & Associates, have released a new white paper titled New Media Marketing Communications, to provide executive level managers and corporate stakeholders with an overview of the rising influence of new media formats, the importance of integrating online marketing communications programs into standard PR campaigns, and the ways to leverage the web to reach marketing and PR goals. “In the age of new media, corporate executives and PR practitioners need to capitalize on the availability of online marketing communications tools in order to be one step ahead, or at the very least, stay on par with their competitors,” says Eric Schwartzman, who serves as managing director of Schwartzman & Associates and founder and chairman of iPressroom Corporation. The New Media Marketing Communications white paper, authored by Eric Schwartzman with Juliana Shallcross, begins with a discussion of the reasons behind the media landscape’s shift towards the internet and the impact of this shift on the way organizations, corporations, and PR practitioners get their messages across. The paper outlines and explains the following six strategies and tactics which may be used to engage online audiences: Web Presence and Strategy Online Media Centers Organic Search Engine Optimization/Microcontent Blogs Podcasts Database Marketing In order to make the white paper accessible to readers, the paper describes each strategy in length, citing research that supports how to best implement a tactical approach to achieve desired results. The paper also outlines best practices for integrating new media into the marketing and communications mix. iPressroom Corporation has been providing marketing communications software and services to make it easier for corporations, pr agencies, and non-profit organizations to integrate online marketing communications into their programs since June, 2001. To download the white paper, visit http://system1.ipressroom.com/pr/corporate/info/white-papers.asp ABOUT IPRESSROOM iPressroom (http://system1.ipressroom.com) provides comprehensive marketing communications software and services which make it easy for corporate, agency and non-profit marketers to move their traditional campaigns onto the Net. Designed by marketing and public relations pros with decades of experience delivering on the needs of journalists on deadline, iPressroom provides practical tools and expert guidance for managing measurable online marketing communications campaigns that drive revenue by converting interest into sales leads. iPressroom provides services to Fortune 500 companies such as CarMax, large entertainment pr agencies such as Interpublic-owned BNC (Bragman, Nyman and Cafarelli), as well as non-profit organizations, including the Northwest Area Foundation. ABOUT SCHWARTZMAN & ASSOCIATES Schwartzman & Associates (http://www.schwartzmanpr.com) is a boutique agency that specializes in developing thoroughly researched, mediagenic initiatives that strategically reinforce existing corporate marketing plans. The agency works with corporate clients to build visibility and credibility through media relations, special events, industry events, reputation management and innovative online communications programs, including blogs, podcasts and RSS news feeds. By incorporating emerging technology such as online pressrooms and podcasts into a public relations campaign, Schwartzman & Associates stays ahead of the traditional publicity game while at the same time exposes clients to more targeted and meaningful audiences. # # # Media Contact: Jennifer Dekel Schwartzman & Associates, Inc. (310) 446-8310 ext.143Tue, 16 May 2006 01:00:00 GMT http://system1.ipressroom.com/pr/SchwartzmanPR/info/rock-ola-ehx.asp ROCK-OLA TO DEBUT TWO NEW JUKEBOXES AT EHX FEATURING IPOD© COMPATIBILITY AND ONBOARD DIGITAL MUSIC LIBRARIES LOS ANGELES (November, 2006) Rock-Ola Manufacturing Corporation, the top U.S. maker of jukeboxes with an 80-year tradition of nostalgic American design and engineering, will debut two new jukeboxes at the Electronic Home Expo (EHX) in Long Beach on November 15-17, combining the company’s signature classic design style with contemporary functionality. One features iPod© compatibility while the other new jukebox digitally stores libraries of music along with traditional CDs. “These two new jukeboxes highlight how Rock-Ola’s 80 years of experience allow us to combine a traditional design style that compliments any room with digital age features to satisfy the modern music consumer,” said Glenn Streeter, owner of Rock-Ola Manufacturing Corporation, who will be at the Rock-Ola booth (#2059) during EHX. The iPod© Series Jukebox is an update of the very popular nostalgic Bubbler that adds an iPod© dock next to the interface to access and control the MP3 player’s active play list while also charging it. The jukebox comes with a remote to access the basic playback functions from anywhere in the room. All trim pieces are genuine die cast metal, triple plated with copper, nickel, and polished chrome. The unit also stores and plays CDs in a traditional jukebox fashion. With quality in mind, only the finest hardwoods adorn this beauty. The onboard amplifier and speakers produce incredible sound quality with 900 watts of peak music power. The other new product to debut at EHX, the Nostalgic Music Center, features a hard drive for converting and storing up to 2,800 CDs into an onboard digital music library accessible through the jukebox’s intuitive drag and drop touch screen. Playlists can be built from the library based on a wealth of data ranging from year to genre to artist. The unit reads the CD inserted in the tray and retrieves the information from an online database via a broadband connection (wireless and dialup adapters available) and stores all the music and associated data on the unit’s 160 GB hard drive. The Nostalgic Music Center can cross fade between songs to eliminate inter-song gaps, play short clips from the middle of songs to provide a preview of tracks and also features a built in graphic EQ to drive the unit’s amplifier and speakers. The Bubbler-based unit exudes classic jukebox styling with all hardwood construction, solid walnut components in the cabinet, finished by hand, and real chrome die-cast trim. These two new designs join Rock-Ola’s current line up of home, commercial, full sized and tabletop jukeboxes. Founded in 1927 by David C. Rockola, the company started out making other coin-operated products, such as penny scales and pinball machines, until it found its niche in 1935 with the introduction of its first jukebox model. In 1958, Rock-Ola introduced the first wall-mounted jukebox. Their product offerings have continued to evolve technologically without ever loosing touch with the classic styling that has made the company an authentic part of genuine American. Media Contact Jonathan Zaleski/Eric Schwartzman Schwartzman & Associates, Inc. T. 310-446-8310 E. jzaleski@schwartzmanpr.com Mon, 15 May 2006 01:00:00 GMT http://system1.ipressroom.com/pr/SchwartzmanPR/info/ucla-extension-new-media.asp Public Relations Training to Focus on New Media Technology Including Blogs, Podcasts and RSS to Generate Public Awareness UCLA Extension students and local public relations and marketing professionals looking to update their communications skills will have the opportunity to learn how organizations are integrating blogs, podcasts, RSS and the web into marketing and PR campaigns through a new public relations training course beginning Wednesday, Jan. 24, 2007, at 7 p.m. and continuing for four additional Wednesday evening sessions. Through demonstrations and guest speakers, an Introduction to New Media Public Relations: Generating Public Awareness with Blogs, Podcasts, RSS, and Websites will teach course attendees. The latest trends in social media and citizen journalism Yielding control of the message to the market Monitoring and participating in digital conversations Drafting and measuring search engine optimized press releases Growing communities and reaching niche audiences through audio and video podcasts Using real simple syndication to stay top of mind with key audiences Ethical considerations when marketing through social networking sites Autonomously integrating websites into PR campaigns without relying on webmasters The public relations training course will be taught by new media technology pioneer Eric Schwartzman, managing director of Los Angeles-based public relations firm Schwartzman & Associates and founder and chairman of online marketing and PR application service provider iPressroom. Schwartzman hosts the PRSA award-winning podcast, “On the Record…Online,” and blogs at www.spinfluencer.com. The course, which will be held at UCLA’s Dodd Hall 147 on five consecutive Wednesdays, is designed to help non-technical individuals understand how to strategically integrate new media technology into corporate communications, marketing and public relations campaigns without depending entirely on information technology personnel. In addition to covering the qualitative benefits of leveraging new media technology, the course will include instruction on building a business case for a specific new media initiative. Guest speakers scheduled to appear include new media technology experts Rob Barrett, general manager of LATimes.com; Sally Falkow, co-developer, PRESSfeed; Chris Bechtel, chief operating officer, iPressroom Corporation; Claude Brodesser-Akner, host of the KCRW 89.9FM weekly show The Business and former reporter for Variety and Daily Variety; Tim Bourquin, event producer, Podcast Expo; Dan Klass, podcast producer, The Bitterest Pill; Phil Gomes, vice president, Edelman and Kevin Roderick, editor, LAObserved.com. For more information, please visit www.uclaextension.edu. Media Contact: John Ferrari jferrari@uclaextension.edu 310-825-1901 Mon, 15 May 2006 01:00:00 GMT http://system1.ipressroom.com/pr/SchwartzmanPR/info/la-industry-insiders.asp UCLA Panel Moderated by Eric Schwartzman Scheduled for Wednesday, Feb. 21 at 8pm WHAT: Noted Los Angeles-based media business authorities will convene to discuss the impact of blogs, podcasts, emerging personal publishing and social media platforms on the business of mainstream media and entertainment. Discussion topics will include the future of the daily newspaper industry, the rise of user generated media, competitive issues between news syndicates and citizen journalists, coping with online copyright infringement, profitability of online news media, how to monetize online video, the future of blogging, the benefits of podcasting, challenges of blog comment moderation, fake grassroots or “astroturfing” initiatives, the onslaught of mainstream media blogs and the relationship between web presence and reputation. PANELISTS: Rob Barrett, GM, www.LATimes.com Claude Brodessor, KCRW-FM (NPR) "The Business" and www.TMZ.com blogger Larry Gerbarndt, GM, Nielsen Analytics Kevin Roderick, www.LAObserved.com Eric Schwartzman, Executive Producer, “On the Record…Online” podcast WHERE: UCLA Main Campus -- 147 Dodd Hall Map: http://www.ucla.edu/map/map_south.html The lecture hall seats 200, half of which are taken by students enrolled in Schwartzman’s New Media Boot Camp. As a courtesy, approximately 100 additional seats available on a first come, first serve basis. Park in Lot 2 for $8. WHEN: Wednesday, Feb. 21, 2007 7pm – Lecture: Integrating New Media into Corporate Outreach Initiatives 8pm – New Media Expert Panel NOTE: This panel is held as part of the final course session of Eric Schwartzman’s New Media Boot Camp. Schwartzman is chairman and founder of iPressroom, which helps organizations extend the reach of their PR and marketing campaigns online using the latest new media tools and services integrated into one, powerful online dashboard. Please arrive either before 7pm, or at 8pm sharp, so as not to disturb the course lecture. Dodd Hall is approximately a 7-minute walk from Lot 2. For those who are unable to attend, an audio transcript may be made available by sending an email request with the words “New Media PR Panel” in the subject line to eschwartzman-bc at ipressroom dot com. NO PHONE CALLS PLEASE!!! # # #Mon, 15 May 2006 01:00:00 GMT http://system1.ipressroom.com/pr/SchwartzmanPR/info/AAE-LA.asp Are you ready to advance your career to the next level? Want to acquire the skills you’ll need to compete in today and tomorrow’s hypercompetitive PR job market? Join us and learn the future of public relations from the nationally and internationally acclaimed PR Agency defining best practices for mainstream and online public relations. WHO WE ARE We’re Schwartzman & Associates (www.SchwartzmanPR.com), a small but mighty West Los Angeles-based agency specializing in integrating blogs, podcasts and other new media platforms into conventional PR campaigns for corporate entertainment, media and technology clients. And we’re looking for shining bright stars to join our team as Assistant Account Executives. In addition to practicing all the elements of a winning mainstream PR campaign, the chosen candidate will acquire world-class online communications skills and receive first hand experience integrating blogs, podcasts, RSS, social bookmarking, search engine optimized press releases and other emerging new media platforms into conventional PR campaigns. We were recently invited by both U.C.L.A. Extension and the Government of Singapore to teach our world renown New Media PR Boot Camp to public officials and executives seeking to update their skill set. We also produce the monthly PRSA Meet the Media Workshop, and our managing director is Conference Chair for the Bulldog Reporter Advanced PR Technology Conference and Communintelligence Online PR Convergence Conference. We also produce the PRSA PRism (sic) and Society for New Communications Research Award-Winning PR podcast “On the Record…Online,” which features MSM journalists, bloggers, podcasters and newsmakers discussing how new media is changing the way they people consume media and entertainment, and offers countless tips on best media relations practices. You can download it free at www.ontherecordpodcast.com QUALIFICATIONS We’re looking for an Account Coordinator with 1 to 3 years public relations *AGENCY* experience, media relations skills, the ability to help execute public relations campaigns and a four-year college degree. Account Coordinators are responsible for supporting the day-to-day execution of agency accounts and delivering measurable results that meet and exceed objectives. Only candidates who meet these requirements should apply. RESPONSIBILITIES ACs are responsible for helping execute public relations plans that effectively secure TV, print, radio and internet media exposure. ACs must also coordinate incoming media inquiries, optimize and file press releases on the newswires, manage clipping services, schedule and coordinate photo shoots, attend events with news media, help oversee b-roll edits, as well as helping to ensure clients are prepared to stay on message. ACs are expected to propose creative public relations tactics to help clients reach their intended audience. ACs must also be able to write and compile PR materials to support their accounts including media alerts, press releases, media pitching lists, pitches, biographies and other press materials. REQUIRED SKILLS Highly efficient organizational skills Excellent administrative skills including personal time accounting and activity reporting Project and budget management, quality management of work and exceptional conflict resolution skills Proficiency in spelling, grammar, structure; write news releases, articles, video scripts, speeches and proposals Confidence presenting to small groups and cold-calling reporters Knowledge of online social networks, social media ethics, VNRs, SMTs, podcasts and RSS Demonstrate strategic thinking by contributing to the development of messaging for clients Understand the needs of mainstream media and nontraditional media outlets, how to place a story, relationship building, and relevant agency/client history Research and build solid press lists across a wide range of media segments Contact / follow up with the media to pursue news, trend, and feature coverage Monitor the target media to identify successful client coverage Provide accurate reporting of press outreach activities and placements Ability to identify and qualify news media contacts at appropriate media outlets. HOW TO APPLY We discourage email attachments, because they can contain viruses. For immediate consideration, send your cover letter, resume and salary history as plain text IN THE BODY OF AN EMAIL to jobsatschwartzmanprdotcom. Please don't format it in MS Word or doll it up with special fonts or anything like that. We deal in the written and spoken word, not graphic design, so we appreciate solid writing skills much more than typography. Show us that you can write clearly and concisely. And tell us why you're the one we should hire. # # #Mon, 15 May 2006 01:00:00 GMT http://system1.ipressroom.com/pr/SchwartzmanPR/info/AE-LA.asp Are you ready to advance your career to the next level? Want to acquire the skills you’ll need to compete in today and tomorrow’s hypercompetitive PR job market? Join us and learn the future of public relations from the nationally and internationally acclaimed PR Agency defining best practices for mainstream and online public relations. WHO WE ARE We’re Schwartzman & Associates (www.SchwartzmanPR.com), a small but mighty West Los Angeles-based agency specializing in integrating blogs, podcasts and other new media platforms into conventional PR campaigns for corporate entertainment, media and technology clients. And we’re looking for shining bright stars to join our team as Account Executives. In addition to practicing all the elements of a winning mainstream PR campaign, the chosen candidate will acquire world-class online communications skills and receive first hand experience integrating blogs, podcasts, RSS, social bookmarking, search engine optimized press releases and other emerging new media platforms into conventional PR campaigns. We were recently invited by both U.C.L.A. Extension and the Government of Singapore to teach our world renown New Media PR Boot Camp to public officials and executives seeking to update their skill set. We also produce the monthly PRSA Meet the Media Workshop, and our managing director is Conference Chair for the Bulldog Reporter Advanced PR Technology Conference and Communintelligence Online PR Convergence Conference. We also produce the PRSA PRism (sic) and Society for New Communications Research Award-Winning PR podcast “On the Record…Online,” which features MSM journalists, bloggers, podcasters and newsmakers discussing how new media is changing the way they people consume media and entertainment, and offers countless tips on best media relations practices. You can download it free at www.ontherecordpodcast.com QUALIFICATIONS We’re looking for an Account Executive with a minimum of 3 years public relations *AGENCY* experience, media relations skills, the ability to help execute public relations campaigns and a four-year college degree. Assistant Account Executives are responsible for supporting the day-to-day execution of agency accounts and delivering measurable results that meet and exceed objectives. Only candidates who meet these requirements should apply. RESPONSIBILITIES AEs are responsible for helping execute public relations plans that effectively secure TV, print, radio and internet media exposure. AEs also coordinate incoming media inquiries, optimize and file press releases on the newswires, manage clipping services, schedule and coordinate photo shoots, attend events with news media, help oversee b-roll edits, as well as helping to ensure clients are prepared to stay on message. AEs are expected to propose creative public relations tactics to help clients reach their intended audience. AEs also write and compile PR materials to support their accounts including media alerts, press releases, media pitching lists, pitches, biographies and other press materials. REQUIRED SKILLS Ability to identify and qualify news media contacts at appropriate media outlets. Ability to work, think and plan strategically on deadline. Strong written communication skills and a pragmatic understanding of rhetoric. Exceptional spoken communication skills. Strong multitasking and excellent organizational skills. Ability to commission and coordinate third-party vendor services. Strong desire to increase one’s knowledge of the practice of public relations. HOW TO APPLY We discourage email attachments, because they can contain viruses. For immediate consideration, send your cover letter, resume and salary history as plain text IN THE BODY OF AN EMAIL to jobsatschwartzmanprdotcom. Please don't format it in MS Word or doll it up with special fonts or anything like that. We deal in the written and spoken word, not graphic design, so we appreciate solid writing skills much more than typography. Show us that you can write clearly and concisely. And tell us why you're the one we should hire. # # #Mon, 15 May 2006 01:00:00 GMT http://system1.ipressroom.com/pr/SchwartzmanPR/info/PR-Online-Convergence.asp Knowledge and best practices on deploying RSS, blogs, podcasts and new media for public relations and corporate communications revealed (LOS ANGELES/March 21, 2007) Experts on the use of RSS, blogs, podcast and new media in public relations and corporate communications campaigns are converging at a premier conference in Los Angeles May 16-18, 2007. PR Online Convergence 07: Deploying Social Media for Business Advantage, a 3-day event set for the Universal Hilton in Los Angeles, will address critical issues facing PR and corporate communication professionals in the age of social media. "The way people get media, information and entertainment has and continues to change. It’s become strategically unwise for PR and marketing to let online presence be handled exclusively by the web guys down the hall. For those executives who have accepted that denial is not a business strategy, we’re bringing this professional development opportunity to Los Angeles," says Eric Schwartzman, PR Online Convergence Conference Chair and founder and chairman of iPressroom Corporation, which helps organizations extend the reach of their PR and marketing campaigns using the latest new media tools and services integrated into one powerful, online dashboard. “ "Corporate communications, public relations and marketing is being forced to make the seismic change from controlling messages to facilitating conversations," says John Gerstner, President of the Communitelligence Learning Academy, which is producing the event. "We’re challenging the most knowledgeable and experienced PR and new media pioneers to connect the dots for business executives needing to adeptly deploy the new media tools and services for competitive advantage.” Sessions: • Integrating the Web into Conventional PR Campaigns • Building Public Awareness through Social Networking • Integrating Blogs and News Feeds into Corporate Communications • How to Drive Traffic and Transactions Online • Building a Business Case for New Media through Measurement of Results • How Organizations are Integrating Their Web Presences into their OrganizationalOutreachAgenda • Benefits of Podcasting: Beyond the Press Release with Sound and Picture • Generating Word of Mouth through Peer Marketing Initiatives • Practical Applications of Real Simple Syndication for Marketing and Public Relations Keynotes: • Adapting to a Fragmented Media Landscape: Integrating the Web into Conventional PR Campaigns, by Eric Schwartzman, Conference Chair • Bloggers and PR People: Why Can't We Just Get Along?, Stowe Boyd, Editor, /Message • PR in the Age of Blogging -- How to stop spinning and be authentic, Jason Calcanis, CEO and co-founder, Weblogs Inc. In addition, there are four pre-conference half-day workshops scheduled for May 16 on effective business podcasting, strategizing social media, establishing a social media dashboard and keeping up-to-date about conversations online. About the Communitelligence Learning Academy. Communitelligence is a knowledge-sharing portal aimed at improving organizational and interpersonal communication. The site is organized around expert-led learning communities with blogs focused on key corporate communication, PR and marketing disciplines. The Communitelligence Learning Academy produces How-to Teleseminars, CDs, workshops and conferences focused on business communication knowledge and skills. Online PR Convergence will give public relations and corporate communications professionals a better understanding of how to integrate RSS, blogs, podcasts and new media into conventional outreach campaigns. Contact Info: John Gerstner, President, Communitelligence, Inc.; 563-386-8548; www.communitelligence.com/convergence Tags: PR Online Convergence 07, new+media, social+media, Web 2.0, PR, Marketing, Advertising, Journalism, Citizen journalism, convergence, public relations, rss, podcasting, blogs, wikis, transparency, communications, marketing, conversation marketing, conferences, business Summary: Knowledge and best practices on deploying RSS, blogs, podcasts and new media for public relations and corporate communications will be revealed at PR Online Convergence 07: Deploying Social Media for Business Advantage. Produced by Communitelligence, the 3-day event set for the Universal Hilton in Los Angeles will address critical issues facing PR and corporate communication professionals in the age of social media. In addition to nine general sessions and three keynotes, there will be four half-day workshops on effective business podcasting, strategizing social media, establishing a social media dashboard and monitoring conversations online. Mon, 15 May 2006 01:00:00 GMT http://system1.ipressroom.com/pr/SchwartzmanPR/info/sherpa.asp (LOS ANGELES, March 27, 2007) – Out of over 250 entries, MarketingSherpa has awarded their top honors, the coveted Gold B-to-B award, to “On the Record...Online,” the popular online pr, new media marketing, and business-to-business marketing podcast that features one-on-one interviews with journalists from the mainstream media discussing how emerging technologies are changing the way organization’s communicate, and the way people consume media and information. Winners were announced at Marketing Sherpa’s 2007 Gala Awards party held on March 5 at Bongos Cuban Café in Miami, Florida. “If you’re in marketing or PR, it has become an occupational hazard to leave your online image to the web guys down the hall,” says Eric Schwartzman of iPressroom Corporation. “Through interviews with new media and marketing masters, ‘On the Record...Online’ gives listeners the strategic and practical knowledge they need to take an active role in how their organizations engage in online conversations.” OTRO has been downloaded nearly 200,000 times. These are some of the most popular episodes: Walt Mossberg - technology columnist at The Wall Street Journal and "The most powerful arbiter of consumer tastes in the computer world today” according to Newsweek - on his expectations of corporate Online newsrooms, the impact of the web on the business of journalism, and what he dislikes about corporate web sites. Ken Auletta - media business columnist at The New Yorker - on the declining newspaper readership and the public’s loss of trust for the mainstream news media. Harold Burson - founder of Burson-Marsteller PR firm and “The century’s most influential PR figure” according to a survey conducted by PRWeek - on the future of the PR industry. David Pogue - personal technology columnist at The New York Times - on the future of podcasting and how he decides what makes news. Ali Velshi - CNN Business news anchor - on the impact of citizen journalism on the mainstream media and receiving pitches from PR professionals. Dean Takahashi - San Jose Mercury news staff writer - on the growth and future of the video game business. Al Golin - chairman of PR firm Golin Harris - offers words of advice to those entering, and those already established in the PR field. Marcus Chan - podcast editor at the San Francisco Chronicle - on the newspaper’s new media initiative and podcasting strategy. Jakob Nielsen - web usability guru - on the role internet press rooms play in shaping corporate reputation. Rob Barrett - interactive general manager at the LA Times - on whether or not Google News is in breach of copyright violation for content siphoning. Anne Thompson - former deputy film editor at The Hollywood Reporter - on how online buzz influences the Academy Awards. “On the Record…Online” is created, executive produced and hosted by Eric Schwartzman, founder and chairman of iPressroom Corporation and managing director of Los Angeles PR firm, Schwartzman & Associates. The podcast’s associate producers are Jennifer Dekel and Scott Hansen, and audio engineers are Michael Butler of “The Rock and Roll Geek Show” podcast and Tim Coyne of the “Hollywood Podcast.” iPressroom specializes in helping organizations integrate the web into conventional business-to-business marketing, consumer marketing, and public relations campaigns through blogs, podcasts, microsites, RSS feeds, search engine optimization, search engine visibility, online video, email and other emerging social media platforms. iPressroom’s Visible Media Platform™ helps organizations extend the reach of their pr and marketing campaigns using the latest new media tools and services integrated into one powerful online dashboard. For more information visit: http://system1.ipressroom.com/visible. “On the Record...Online” is available at http://www.ontherecordpodcast.com/ or through Google, Yahoo, iTunes, Podcast Alley and most other podcast directories. To see MarketingSherpa’s judges' notes, creative samples, and the marketing strategy used for “On the Record...Online” visit MarketingSherpa’s Email Marketing Awards Winners Gallery at: http://www.marketingsherpa.com/emaw2007/36.html About iPressroom iPressroom (http://system1.ipressroom.com) helps companies, institutions and organizations extend the reach of their pr and marketing campaigns using the latest new media tools and services integrated into one powerful online dashboard. Designed by marketing and public relations pros with decades of experience delivering on the needs of journalists on deadline, iPressroom provides practical tools and expert guidance for managing measurable online marketing communications campaigns that drive revenue by converting interest into sales leads. iPressroom provides services to Fortune 500 companies such as CarMax, large PR agencies such as Interpublic-owned BNC (Bragman, Nyman and Cafarelli), as well as non-profit organizations, including the Northwest Area Foundation. About Schwartzman & Associates, Inc. Schwartzman & Associates (http://www.schwartzmanpr.com/) is a boutique agency that specializes in developing thoroughly researched, mediagenic initiatives that strategically reinforce existing corporate marketing plans. The agency works with corporate clients to build visibility and credibility through media relations, special events, industry events, reputation management and innovative online communications programs, including blogs, podcasts and RSS news feeds. By incorporating emerging technology such as online pressrooms and podcasts into a public relations campaign, Schwartzman & Associates stays ahead of the traditional media relations game while at the same time exposing clients directly to key audiences via the Net. About MarketingSherpa Inc. MarketingSherpa is a research firm publishing Case Studies, Benchmark Guides, and How-to Instructional materials for marketing professionals. 237,000 marketers read MarketingSherpa's newsletters, Guides and Web site every week. MarketingSherpa also holds three annual real-world Summits: Email Marketing Summit & Expo March 4-6th in Miami FL, Selling Subscriptions to Internet Content in New York every May, and B-to-B Demand Generation Summit in Boston and San Francisco every October. Praised by The Economist, Harvard Business School's Working Knowledge Site and Entrepreneur.com, the company is now celebrating its 7th anniversary. For more information, visit http://www.marketingsherpa.com/ or call (877) 895-1717. -30- Mon, 15 May 2006 01:00:00 GMT http://system1.ipressroom.com/pr/SchwartzmanPR/info/AssocAE-LA.asp Want more than “just a job?” Looking to develop a prosperous career, with opportunities for advancement at an easy to get to West L.A. location? Do you devour newspapers and news magazines and actually enjoy watching C-SPAN and Meet the Press? If so, we want to meet you. It has never been a more exciting time to work in PR because the walls between media and marketer are collapsing. Web 2.0 has given rise to a revolution in personal publishing and organizations are no longer reliant on the news media to get the word out. Transparency and authenticity are the hallmarks of online communications and anyone can practice these principles in all their communications. Are you ready to learn how to integrate new media, search engine optimization, podcasts and social networks into public relations campaigns? Schwartzman & Associates, Inc., a small but mighty, award-winning PR firm has an immediate opening for a tech-savvy Assistant Account Executive with superior written and spoken communications skills, an analytical mind, dedication, persistence, a steel trap memory and an insatiable appetite for knowledge. Required Skills: Computer – Advanced PC user proficient with MS Outlook, MS Office, MS IE, Notepad, Firefox, Google Reader, ACT 2000, Audacity, Photoshop and Acrobat. Basic HTML skills a plus. Spoken Communications – Ability to develop relationships with unknown individuals via telephone. Self-confidence to participate in conversations with knowledgeable experts from various fields. Exceptional English language capabilities a must. Written Communications – Ability to research and prepare first drafts of press releases, advisories, biographies, podcast show notes and web copy. Research – Ability to efficiently comprehend and accurately summarize written online and print news content Media Relations – Ability to indentify and qualify journalists and bloggers currently covering a given editorial beat. Ability to efficiently perform analytical research online. Administration – Ability to capture, organize and document the details of a PR plan, as well handle phones, news media monitoring and filing. This is an opportunity for the right person to learn, grow and develop skills for communicating in the network age. The Assistant Account Executive can also attend and participate in any of our three professional development programs: 1. New Media PR Boot Camp - Internationally acclaimed, two-day seminar taught monthly in New York City for Public Relations Society of America and others. 2. Meet the Media Seminars – Each month, we produce a one-hour panel of journalist discussing best media relations practices for PRSA national headquarters. 3. On the Record…Online – Participate in the development and production of the three-time, award-winning podcast on the impact of new media on the mainstream media business. If you like what you read, this could be the career break of your life. Work for an award-winning shop that’s leading the new media communications adoption charge. Build thought leadership by contributing to the future of organizational communications in the network age. Build your pedigree and advance to Account Executive. Don’t wait. We want to talk to you. We offer a competitive salary ($25k to $35k, depending on experience), excellent benefits and the opportunity to advance your career to the next level. Other perks include bonuses, tuition reimbursement, new business commissions, house seats at the Dorothy Chandler, and golf and tennis at the most exclusive private club on the Westside. Only those candidates with these skills should apply to jobs1@schwartzmanpr.com. For immediate consideration please submit a cover letter, resume, three writing samples and salary requirements in the body of an email. No email attachments please. Thank you! Mon, 15 May 2006 01:00:00 GMT http://system1.ipressroom.com/pr/SchwartzmanPR/info/Bkkpr.asp Are you ready to advance your career to the next level at a really fun place to work? POSITION Schwartzman & Associates (www.SchwartzmanPR.com), a small but mighty West Los Angeles-based PR agency is looking for a highly skilled bookkeeper with Quickbooks experience who can also perform general clerical duties. This person must be detail oriented and must have excellent organization and time management skills. This is a full time position. The right candidate must have a minimum of 2 yrs bookkeeping experience and must have worked at their previous job for a minimum of 2 yrs. RESPONSIBILITIES AP AR Invoicing & collections Bank reconciliations General Ledger Maintenance Prepare of financial statements Payroll: 941, 940, DE-G, DE-7, Payroll Tax Payment REQUIRED SKILLS 2 yrs experience Must have worked at previous for a minimum of 2yrs Fluent in Quickbooks Pro 2005 COMPENSATION $33,000 TO $37,000 annual salary, plus benefits HOW TO APPLY For immediate consideration, send your cover letter, resume and salary history to jobs-at-schwartzmanpr-dot-com. ABOUT US In addition to practicing all the elements of a winning mainstream PR campaign, the chosen candidate will acquire world-class online communications skills and receive first hand experience integrating blogs, podcasts, RSS, social bookmarking, search engine optimized press releases and other emerging new media platforms into conventional PR campaigns. We were recently invited by both U.C.L.A. Extension and the Government of Singapore to teach our world renown New Media PR Boot Camp to public officials and executives seeking to update their skill set. We also produce the monthly PRSA Meet the Media Workshop, and our managing director is Conference Chair for the Bulldog Reporter Advanced PR Technology Conference and Communintelligence Online PR Convergence Conference. We also produce the PRSA PRism (sic) and Society for New Communications Research Award-Winning PR podcast “On the Record…Online,” which features MSM journalists, bloggers, podcasters and newsmakers discussing how new media is changing the way they people consume media and entertainment, and offers countless tips on best media relations practices. You can download it free at www.ontherecordpodcast.com # # #Mon, 15 May 2006 01:00:00 GMT http://system1.ipressroom.com/pr/SchwartzmanPR/info/AM-LA.asp Do you want more than “just another job?” Have you been looking for that ideal opportunity that gives the ability to advance your career to the next level, learn the future of PR and work out of one of the easiest to access West L.A. locations? It has never been a more exciting time to work in PR. The walls between media and marketer are collapsing. Are you ready to learn to integrate new media, search engine optimization, podcasts and more into corporate communications? Schwartzman & Associates, Inc., a small but mighty, award-winning PR firm has an immediate opening for a detail-oriented Account Manager with 5 to 7 years PR *agency* experience, exceptional client relations and team building skills, the ability to manage and perform all aspects of a public relations campaign and an insatiable appetite for knowledge. Our Account Manager is responsible for the day-to-day planning, oversight and execution of agency accounts, managing client expectations and delivering measurable results that meet and exceed objectives. They are responsible for scheduling and allocating resources to deliver public relations campaigns that effectively secure TV, print, radio and internet media exposure. Required Skills: Writing – Write, edit and direct objective, persuasive and newsworthy copy. Media Relations - Manage media relationships to retain media ties and create interest in client stories with the ability to identify appropriate distribution channels and coordinate effective distribution. Special Events – Plan and implement media relations and industry relations campaigns to extend the impact of special events, trade shows and conferences for clients. Research – Conduct, oversee and win acceptance for research concepts and methods; create and manage research budgets; manage internal and external resources for implementation. Client Services – Crisis and media training for senior-level executives, program development, fluency in business models, seasoned conflict resolution skills and ability to counsel senior-level executives on all aspects of public relations. Public Speaking – Effective presentations to audiences of any size on complex subjects and the ability teach speaking techniques. Administration – Budget and schedule creation, analysis and management. Leadership – Oversee subordinates and show proficiency in senior level management relations. New Business – Ability to identify, prepare and deliver compelling new business proposals This is an opportunity to learn, grow and develop skills for communicating in the network age. The Account Manager can also attend and participate in any of our three professional development programs: 1. New Media PR Boot Camp - Internationally acclaimed, two-day seminar taught monthly in New York City for Public Relations Society of America and others. 2. Meet the Media Seminars – Each month, we produce a one-hour panel of journalist discussing best media relations practices for PRSA national headquarters. 3. On the Record…Online – Participate in the development and production of the three-time, award-winning podcast on the impact of new media on the mainstream media business. If you like what you read, this could be the best move of your career. Work for an award-winning shop that’s leading the new media communications adoption charge. Build thought leadership by contributing to the future of organizational communications in the network age. Fortify your pedigree and make partner. Don’t wait. We want to talk to you. We offer a competitive salary ($55k to $85k, depending on experience), excellent benefits and the opportunity to advance your career to the next level. Other perks include bonuses, tuition reimbursement, new business commissions, house seats at the Dorothy Chandler, and golf and tennis at the most exclusive private club on the Westside. Candidates should also have a valid passport and be prepared for domestic and international travel to support client activities. Only those candidates with these skills should apply to jobs1@schwartzmanpr.com For immediate consideration please submit a cover letter, resume, three writing samples and salary requirements in the body of an email. No email attachments please. Thank you!Mon, 15 May 2006 01:00:00 GMT http://system1.ipressroom.com/pr/SchwartzmanPR/info/syndicate-conference-podcast-session.asp New York City – May 15, 2006 – Mainstream news media professionals responsible for podcasting initiatives currently underway at BusinessWeek, WashingtonPost.com and New York Public Radio are confirmed to appear on an expert panel at the Syndicate Conference in New York to discuss the business reasons why their organizations decided to start podcasting. Appearing on the panel is Heather Green, internet department editor at BusinessWeek, who in addition to writing and editing stories for the print edition, also co-authors blogspotting.net and hosts The Cutting Edge podcast. She will be joined by Washington Post Newsweek Interactive director of business development Jeff Burkett, who is responsible for the outlet’s daily news video podcast, and Mikel Ellcessor, senior director, programming operations and distribution at WNYC, one of the first major market public radio stations to reach significant audiences through podcasting. The panel will be moderated by iPressroom founder and chairman Eric Schwartzman, who also hosts the “On the Record…Online” podcast, which explores how new media is changing the way organizations communicate, and the way people consume media and information. Past guests include Walt Mossberg of The Wall Street Journal, Ken Auletta of The New Yorker and David Pogue of The New York Times. "You don’t have to build a business case for trade advertising or direct mail. They’re accepted practices, so they’re rewarded with budget dollars. But podcasting is new, so it has to be justified said Schwartzman. "We’re going to find out first-hand from our panel how they managed to build a business case that convinced their executive management to start podcasting." About iPressroom Los Angeles-based iPressroom (http://system1.ipressroom.com) provides marketers and PR professionals with tools and services to reach online audiences. Using iPressroom, clients can log in from any computer and manage online public relations and interactive marketing programs, which may include online news distribution, internet pressroom management, online media relations, online photo distribution, news syndication/RSS news feed enablement, video and audio on-demand, blogs, web casts, password protection and more. iPressroom provides a reliable, cost predictable solution to organizations looking to effectively manage their reputations online while increasing productivity by leveraging the one-to-many capabilities of the Web. iPressroom was conceived by web-based applications experts and marketing communications professionals with over two decades of practical experience promoting name brand companies and world class media events. The company also sponsors On the Record…Online (http://www.ontherecordpodcast.com), a popular podcast that explores the impact of technology on the business of media through discussions with some of most influential journalists in the world. Past guests include Walt Mossberg of the Wall Street Journal, Ken Auletta of The New Yorker Magazine, David Pogue of The New York Times, Jeffrey O’Brien of Wired Magazine, Nick Wingfield of the Wall Street Journal, Heather Green of BusinessWeek and many others. # # #Mon, 15 May 2006 01:00:00 GMT http://system1.ipressroom.com/pr/SchwartzmanPR/info/podcast-brewery-art-walk.asp L.A. Podcasters Open Doors to Studio 101 for Q&As and Podcast Tapings (LOS ANGELES – April , 2006) The LA Podcasters, a network of Los Angeles-based podcast producers whose shows are as spread out in subject-matter as the region’s freeway infrastructure, will host a series of question and answers sessions and live podcasts tapings from LA Podcasters Studio 101 at The Brewery Spring Art Walk, April 22 and 23. “Podcasting is usually called new media, but for many us, it’s new art,” said Lance Anderson, founder of LA Podcasters, and host of the Verge of the Fringe podcast. “If you interested using podcasting for artistic expression, this is your chance to see first-hand how some of L.A.’s most creative podcasters are putting their creative signature on this emerging medium.” Studio 101 is located in The Brewery Art Colony at 2020 N. Main Street in Downtown Los Angeles. Visitors are invited to attend any of the Q&A sessions, or podcast tapings. Visitors can also visit the working studios of nearly 100 of The Brewery’s fine artists and purchase work at studio prices. There is no cost to attend and complimentary parking is available. A complete schedule of LA Podcasters events are listed below: Saturday, April 22, 2006 10AM – 1030AM – Podcasting Q&A · Educational session where visitors can get all their podcasting questions answered. Hosted by Douglas E. Welch, producer of Career Opportunities: The High-Tech Career Handbook and Lance Anderson of Verge of the Fringe · http://welchwrite.com/career/ 1030AM – 1100AM - The Radio Adventures Of Dr. Floyd · Family Friendly New Twist on "Old Time" Radio! · http://www.DoctorFloyd.com 1100AM – 1130AM – The Bitterest Pill - Dan Klass · Comedy, commentary and music from a stay-at-home dad/shut-in. · http://www.thebitterestpill.com 1130AM – NOON – Book Signing - “Podcast Solutions: The Complete Guide to Podcasting” with co-author Dan Klass and Mark Jeffery reads, from ForeWord Magazine's 'Book of the Year' 2005 Finalist SciFi/Fantasy novel THE POCKET AND THE PENDANT. http://pp.ihost.za.net/ NOON – 1230PM – Podcasting Q&A - Educational session where visitors can get all their podcasting questions answered. 1230PM – 100PM – The Hollywood Podcast – Tim Coyne · Los Angeles actor/writer Tim Coyne goes behind the scenes in the city of dreams. · http://www.thehollywoodpodcast.com 100PM – 200PM - On the Record... Online – Eric Schwartzman, founder and president, iPressroom Corporation · Experts discuss how new media is changing the way organizations communicate, and the way people consume media and information. · http://www.ontherecordpodcast.com 200PM – 230PM – Podcasting Q&A - Educational session where visitors can get all their podcasting questions answered. 230PM – 300PM – Pink Mafia Radio - Steven · PinkMafiaRadio brings you interviews, reviews and news about movies TV and other media from a Queer perspective. · http://pinkmafiaradio.com/ 300PM – 330PM – Verge of the Fringe – Lance Anderson · Storyteller Lance Anderson lives somewhere between the Verge of success and the bohemian Fringe of Hollywood. · http://www.vergeofthefringe.com/ 330PM – 400PM – Cush: Things I Say · Things I Say is your basic variety/therapy half hour. · http://www.cushrocks.com/is 400PM – 430PM – Podcasting Q&A - Educational session where visitors can get all their podcasting questions answered. 430PM – 500PM NerdBlurb · Nerd Blurb is hosted by Edgar Furse and Steve Dupui, who have been disappointing parents since 1979. On the podcast, they discuss the latest games, gadgets, and technology news not to make you smarter, but to make you laugh. · http://www.nerdblurb.com 500PM – Tres Jefes - Fonz, Walt, Kid · Three Jackasses in a Garage · http://TresJefes.com Sunday, April 23, 2006 10AM – 1030AM – Podcasting Q&A - Educational session where visitors can get all their podcasting questions answered. 1030AM – 1100AM - The Radio Adventures Of Dr. Floyd · Family Friendly New Twist on "Old Time" Radio! · http://www.DoctorFloyd.com 1100AM –NOON – Hear me now, Brother - Seth and Nathan Anderson · Two Brother filmmakers from Los Angeles bringing you a bi-weekly carnal house of movie/music/whatever-related entertainment. · http://hearmenowbrother.blogspot.com NOON – 1230PM – Podcasting Q&A - Educational session where visitors can get all their podcasting questions answered. 1230PM – 100PM - Book Signing – Joe Dougherty · A Series of Brief Dramatic Pieces originally Composed in a Small Black Notebook with a Fountain Pen by Emmy Award winning writer Joseph Dougherty. · http://www.handwrittentheatre.com 100PM – 200PM – Story Salon The live performance podcast of LA's longest running storytelling ensemble. · http://www.storysalon.com 200PM - 230PM – Podcasting Q&A - Educational session where visitors can get all their podcasting questions answered. 230PM – 300PM – The Hollywood Podcast – Tim Coyne · Los Angeles actor/writer, Tim Coyne, goes behind the scenes in the city of dreams. · http://www.thehollywoodpodcast.com 300PM – 330PM – Verge of the Fringe – Lance Anderson · Storyteller Lance Anderson lives somewhere between the Verge of success and the bohemian Fringe of Hollywood. · http://www.vergeofthefringe.com / 330PM – 400PM – Cush: Things I Say · Things I Say is your basic variety/therapy half hour. · http://www.cushrocks.com/is 400PM - 430PM – Podcasting Q&A - Educational session where visitors can get all their podcasting questions answered. 430PM - 530PM – Poetry Posse Reading · Computer tech with LAUSD. Sundown Lounge host, Larry Winfield, got into podcasting through researching internet radio, interested in resuming previous activities in non-corporate, pirate radio. Larry will host this reading by the Poetry Posse. · http://larrywinfield.com # # #Mon, 17 Apr 2006 07:56:37 GMT http://system1.ipressroom.com/pr/SchwartzmanPR/info/clicktv-adobe-site-of-the-day.asp San Francisco, Calif./April 17, 2006 – Just two weeks since it launched, ClickTV (http://www.click.tv), a new web-based service which gives people a way to attach text comments to videos and lets others use those comments to find and access program highlights, has been named today’s official Adobe Site of the Day. Adobe recognizes websites based on their innovative uses of Adobe products, superior functionalities and strong visual design. ClickTV, which is built on Marcomedia Flash 8 and Flash Media Server 2, is the first utility to unlock the potential of the linear video format online by providing viewers with a way to communicate with other viewers about a program’s contents. “ClickTV lets you have digital conversations with online communities about TV programs online,” said ClickTV founder and president Mike Lanza. “And those comments can also be used by others as a tool for searching and discovering the world of online programming.” The ClickTV interface takes the passiveness out of viewing a video. It organizes and displays text comments around the chronology of a linear video timeline. The service adapts linear content to the web by giving viewers the ability to access and begin playback from any point, and then use the comments of others as a virtual programming guide. The text comments can be used to provide table of contents-like access to the highlights. It can also be used to discuss interesting details of programs such as news, sports, political events and reality-based shows. Viewers add these comments to any point in the video. ClickTV can also be used to share favorite segments of a linear video, giving people a way to randomly access and share notable moments within a video clip or program. About ClickTV San Francisco-based ClickTV introduced its innovative web-based service in March 2006, to make it easier for people to find and watch videos online. The service couples the social networking aspects of online conversations with non-linear video use by allowing text comments to serve as hyperlinks to a specific entry point inside the video. Media Contact: Eric Schwartzman, Schwartzman & Associates (310) 446-8310 eric [at] schwartzmanpr.comSun, 16 Apr 2006 21:25:00 GMT http://system1.ipressroom.com/pr/SchwartzmanPR/info/clicktv-launches.asp New Service Proposes to Increase Asset Value of Archival Content through Social Networking Capabilities San Francisco, Calif./March XX, 2006 (Digital Hollywood) – By enabling audiences to share their opinions and ideas about the video programming they watch on websites, an innovative new web-based service called ClickTV (http://www.click.tv) has emerged as the first company to marry the digital conversation to the activity of watching video online. “ClickTV was created to help organizations and individuals maximize the asset value of rich media programming on the Net,” said ClickTV founder and president Mike Lanza. “By licensing our proprietary technology, which can be used to invite communities or select experts to gather and discuss video on-demand, ClickTV gives organizations a way to leverage the attraction of digital conversations to build larger online audiences.” The ClickTV interface takes the passiveness out of viewing a video. It organizes and displays text comments around the chronology of linear video content. Viewers can comment on any portion of a video, synchronizing those comments to the playback timeline. ClickTV adapts linear content to the web by giving viewers the ability to access and begin playback from any point, and then use the comments of others as a virtual programming guide. ClickTV can be used to provide access to the highlights, or to discuss programs such as news, sports, political events and reality-based shows. Advertiser-supported media companies can use ClickTV to enable partial program viewership of long-form programming and introduce shows to new viewers by giving them the ability to pinpoint and watch any part of a show. With online audiences demanding greater control over their viewing experience, ClickTV lets the digital conversation – be it producer or user-generated -- serve as a dynamic viewing guide giving people have more accurate information about a program’s contents. By leveraging expert or consumer-generated media to make it easier for viewers to find and watch the programs they want most, ClickTV presents the opportunity to increase overall viewership online. ClickTV can also be used to generate bookmarks or save and share favorite segments of a linear video, giving people a way to review and share notable moments within a video clip or program. ClickTV can also be used to add a table of contents, as a list of links, to entry points inside linear video content. According to a survey conducted by the company, 71 percent of respondents said they did not watch video on the web because it was too difficult to find anything worth watching. Seventy percent of online news viewers said they would watch more video online if they could view comments on a video made by subject matter experts and click on those comments to go to a particular point inside the video. The company unveils their new technology at Digital Hollywood at Loews Santa Monica Beach Hotel March 27-30 in Los Angeles. Interested members of the press are requested to call to schedule live demonstrations of ClickTV in advance. Media Contact: Eric Schwartzman, Schwartzman & Associates (310) 446-8310 eric [at] schwartzmanpr.comTue, 28 Mar 2006 09:25:00 GMT http://system1.ipressroom.com/pr/SchwartzmanPR/info/pr-podcast-wrkshp.asp No Technical Experience Required -- Integrate Podcasting into PR, Communications and Marketing Campaigns WHEN: Friday, April 18, 2008 WHERE: 10801 National Blvd. #410 Los Angeles, CA 90064 (310)446-8310 "This is an incredibly eye-opening workshop. If you’re considering integrating podcasts into your marketing mix, this workshop is a must." Heather Karki, Product Manager, IDC “Eric makes it easy to understand how to use podcasts to communicate to your key audiences. I highly recommend this workshop.” Ava Gutierrez, Media Relations Director, County of Los Angeles "Just the right amount of information -- not too technical and applicable specifically for creating a podcast campaign." Sarah Prinster, Director of Marketing, Savi Technology "This workshop is a must for any marketing or PR exec who wants to get up to speed with podcasting." Sally Falkow, APRP, Expansion Plus Course Overview Forward thinking marketing and public relations executives are leveraging the power of podcasting to communicate directly with their key audiences via the Net. Find out what podcasts are and how you can put them to work for your organization. This hands-on workshop, led by the producer and host of the popular On the Record...Online podcast will take you through the process in six easy steps to arm you with the knowledge you need to evaluate and decide how to integrate this effective, effecient communications channel into your marketing program. Step One - Learn the Basics of Podcasting Blogs, RSS Syndication and Podcasting - What are they and why do they matter? Popular Podcasting Formats – Frame work and length. Podcatcher Software – Learn how to use iPodder, iTunes and other popular podcatchers Podcast Backgrounder - How did they come into existence? Finding and Subscribing to Podcasts – Live demo of how people locate and download podcasts online via the most popular search engines and directories. Measurement and Monitoring – Learn how to use Bloglines, Feedburner, PodZinger, MyYahoo, Intelliseek and Technorati. Step Two - Hear Real Life Podcasting Case Studies Review of Business Podcasts – Hear excerpts from leading business podcasts. Disneyland Podcast – Promoting live events through sound-seeing podcasts. IBM Podcast – Promoting thought leadership podcasts. Purina Podcast – Repackaging existing content as podcasts. Step Three - Participate in Podcast Development & Planning Exercises Selecting the Subject Matter – How to design an audience that appeals to your key audiences. Finding Your Voice – Podcasting as the informal voice of the organization. Intros and Outros – Recording a signature audio clip to introduce and end your podcast. Podsafe Music – Avoid using copyright protected material with this podsafe music sources. Search Engine Optimization – Using desirable search phrases to strategize content selection. Show Notes – Describing with text your podcast for listeners. LUNCH SERVED Step Four - Learn How to Assemble a Podcasting Rig Recording Hardware Requirements – Checklist of equipment necessities to build basic and more sophisticated podcasting rigs. Software Requirements – Checklist of available freeware and commercial podcasting software. PC Troubleshooting – Control panel settings, sound card settings, setting levels and back-up recording options Step Five - Learn about Podcasting Production Recording Live Interviews – Conducting and recording live interviews for podcasts. How to get the interviewee invested in the conversation and dealing with one word answers. Recording Phone Interviews – Conducting and recording interviews over the phone for podcasts. Editing – How to use popular freeware to edit your podcast. ID3 Tagging – Tags are how people find podcasting through directories and search engines. Learn how to select and assign the right categories to your podcast so it can be easily found by others in popular directories and search engines. Podcast Production Demo – See an actual podcast recorded using live and phone interviews. See it edited and ID3 tagged right in front on you. Step Six - Learn How Podcast Syndication Really Works RSS Enabling your Podcast – Primer on available services, selecting one that’s right for you and uploading your podcast. Blogging your Podcast – How to launch a blog to distribute your podcast, and how to use your existing blog to distribute your podcast. Promote your Feed – How to make sure your feed is listed and available through ipodder.org, podcastalley.com, podcast411.com, Podcast.net, podcastdirectory.com, podcastingnews.com, digitalpodcast.com, ipodderx.com, podshow.com, podcastreview.net and odeo.com About the Instructor Eric Schwartzman is managing director of Schwartzman & Associates, an award-winning boutique public relations firms based in Los Angeles that specializes in helping organizations integrate the Web into their marketing and public relations programs. He is also chairman and founder of iPressroom, which helps organizations extend the impact of their public relations, corporate communications and marketing programs through easy-to-use, marketing communications software tools and services. As a recognized expert in the field of new media marketing communications, he has presented at numerous conference and seminars including PRSA, University of California, Los Angeles, the Government of Singapore, Online PR Convergence, the New Communications Forum, Executive’s Guide to Podcasting, Media Relations 2005, The Software Council, Global PR Blog Week, Entertainment Marketing Conference and numerous colleges and universities, and quoted in articles on podcasting, blogging and new media in publications including Advertising Age [PDF], PR Week [PDF], Podcasting News, Econtent, PR News [PDF] and Media Relations Insider [PDF]. He blogs about how public relations, the news media and emerging technologies influence perception and shape popular opinion at the Spinfluencer. His PRSA PRism award-winning podcast On the Record… Online features discussions with leading journalists about how they use technology to cover the news. $595 Nearby Hotels: View Larger Map Los Angeles Activity Guide Tags: podcasting / new+media / advertising / PR / marketing / workshops Wed, 25 Jan 2006 15:39:00 GMT http://system1.ipressroom.com/pr/SchwartzmanPR/info/Weaknees.asp Weaknees ‘TiVo Addicts’ Michael Adberg and Jeff Shapiro on call at CES to answer your burning DVR questions Los Angeles, Calif—Dec. 20, 2005—Love your TiVo? Hate the fact that it only records a limited amount of hours? Maybe you don’t understand why your TiVo cuts off the last five minutes of your favorite show. Or what if you want to transfer a great sports game onto video or DVD and can't quite figure it out? Or perhaps your TiVo is simply misbehaving? You need help beyond what’s printed in your DVR instruction booklet. And while they’re not officially exhibiting, the DVR Doctors from Weaknees will be in Las Vegas at the Consumer Electronic Show and available to answer your questions, by appointment only. Jeff Shapiro and Michael Adberg are the co-founders of WeaKnees, a company that sells DVR upgrade kits as well as complete DVRs and home theater installation accessories. Because of their “addiction to TiVo” Shapiro and Adberg were asked to be the Technical Editors for the book, “Leo Laporte’s Guide to TiVo” and were also contributors to the book “TiVo Hacks” by Raffi Krikorian. “We're TiVo addicts. We probably spend far too much time keeping up with all things TiVo,” Adberg said. “So our customers and even the TiVo community at large are always looking to us when they have DVR emergencies.” The self-confessed TiVo junkies can do much more than give your DVR tons of hours of programming. These DVR Doctors can answer any and all questions related to TiVo DVRs, DIRECTV DVRS, HD DVRs and DVRs in general. The duo and WeaKnees have also been featured by David Pogue of The New York Times, along with The Wall Street Journal, Time, Wired and PC magazines. They are also constant fixtures in TiVo community chat boards, forums and discussions. WeaKnees started out offering upgrade kits that can breathe new life into your DVR with hard drive replacements that you install yourself. “The beauty of TiVo and other DVRs is the ability to watch whatever you want, whenever you want,” says WeaKnees co-founder and DVR Doctor Michael Adberg. “But you are going to need a lot of storage space to do that.” To accommodate the storage-hungry customers, WeaKnees sells upgrade kits for both TiVo and DIRECTV DVRS that can give you as much as 80 times more storage space to record and store programming. The DVR Doctors’ innovative kits can even resuscitate fried DVRs from extinction and save your precious recordings in the process. “When your TiVo is constantly working 24/7, it can wear out if you don’t take care of it,” says DVR Doctor Jeff Shapiro, WeaKnees co-founder. “Instead of buying a new machine, , our hard drive replacements will extend the life of your DVR.” The upgrade kits are available at www.WeaKnees.com, where customers can use the “Upgrade Wizard” which walks them through the process of ordering the right hard drive upgrade kit for a particular TiVo model. Plus the site offers the installation instructions online in case the originals are accidentally misplaced. These instructions come with color pictures that demonstrate the opening of each TiVo to install the hard drive, which is the one step to handle with the most care. And the DVR Doctors are always on call should you need help. # # # ABOUT WEAKNEES: WeaKnees is a Los Angeles-based company founded in 2001 by Michael Adberg and Jeff Shapiro that specializes in TiVo and DVR capacity upgrade kits. The company also sells complete TiVo and DVR units and is the only authorized reseller of DIRECTV offering upgraded units. WeaKnees is committed to providing customers with 100 percent satisfaction. Please visit www.WeaKnees.com for further information about products and ordering. CONTACT: Jason Kaplan/WeaKnees 310-842-4700Tue, 03 Jan 2006 13:25:00 GMT http://system1.ipressroom.com/pr/SchwartzmanPR/info/Marantz-Podcast.asp ITASCA, IL, November 10, 2005 — As part of its ongoing expansion and commitment to addressing new markets, Marantz Professional (Booth #310), a division of D&M Professional, is exhibiting at this year’s Portable Media Expo & Podcasting Conference with its full line of digital recording solutions. The company’s decision to exhibit is a direct result of the explosive sales growth Marantz Professional has witnessed in their solid state digital recorders product line. “Over the last two years, sales of our digital recorders have increased nearly 300 percent,” said Peter Papageorge, Director of Sales and Marketing for D&M Professional. “And while we can’t attribute that rise entirely to growth of podcasting and other forms of consumer-generated media, we definitely see this as an important new market that deserves our attention.” Already a leading choice for podcasters, Marantz Professional is highlighting five key products on display: the portable PMD670 Solid State Recorder with one-touch digital recording to Compact Flash cards; “hand-held” PMD660 Compact Digital Recorder; PMD671 High-Resolution Compact Flash Recorder; CDR420 CD/MP3 Recorder; and PMD570 Professional Solid State Recorder. “The Marantz 670 is the state of the art in direct to compact flash recording. I highly recommend it,” Dan Klass, host of the Bitterest Pill podcast, and co-author of the book Podcast Solutions. The PMD670 Solid State Recorder features a tabletop/portable recorder design with the ability to record in MP3, MP2, WAV and BWF formats. The PMD670's high sonic quality makes it ideal as a primary studio recorder, while its portability and dependable construction mean it's also well suited for fieldwork. Other features include: easy one-touch digital recording up to 8 hours on a inexpensive Compact Flash card; over 40 Assignable Quality Settings; 16-48 kHz Sample Rate Selections; 32-348 Bit Rate Selections; no moving parts so the unit is completely shock proof; an intuitive EDL marking system for creating new files on-the-fly during the recording process and easy file selection during playback; and a built-in speaker. Additionally the PMD670 features a computer I/O connection, so files can be transferred to a PC in one prompt movement without any real time delays. “The sound quality of the PMD670 is incomparable. The fact that you can to connect two mics and that it is easy to use and great in the field, make it the best option for my podcast,” said Michael Butler, host of the Rock and Roll Geek Show and Director of Artist Relations at the Podsafe Music Network. The PMD660 Compact Digital Recorder is a rugged, “handheld” unit with easy one-touch digital recording using cost-effective Compact Flash media cards. Featuring solid-state design, the PMD660 can record uncompressed WAV files can at 44.1 or 48 kHz, and high quality MP3 files can be recorded in mono (at 64 kbps) or in stereo (at 128 kbps). Using a standard 1 GB Compact Flash card, the PMD660 can record over 1 hour stereo and 3 hours mono of uncompressed audio, over 17 hours of stereo MP3 and almost 36 hours of monaural MP3 audio. The PMD660 has 2 built-in stereo condenser microphones with Automatic Level Control, 2 XLR microphone connections with 48 volt phantom power, stereo line I/O and can operate for up to 4 hours on 4 standard AA batteries. A revolutionary optional RC600 wired remote control (also available for the PMD570 and PMD671) that attaches to any microphone is available to supply Record/Pause control, track marking and peak metering from the microphone position, allowing a field reporter to concentrate on their work rather than the operation of the PMD660. In addition, the PMD660 is Marantz Professional’s most portable, fully functional, affordable professional solid-state PMD field recorder to date. The PMD671 High Resolution Compact Flash Recorder has no moving parts, and offers multiple recording modes, long record times (up to 36 hours of stereo recording on a 1 GB Compact Flash card), and up to six hours of battery time with standard AA alkaline batteries. The unit is capable of 24-bit, 96 kHz PCM high-resolution recording for unrivaled audio quality; a 1 GB Compact Flash card can provide up to 30 minutes of record time at high resolutions. The PMD671 also offers a long list of professional features such as Virtual Third Head (VTH) confidence monitoring, Time-Shift Playback, which allows the user to back up and listen to passages while continuing to record an event, XLR microphone inputs with phantom power, built-in condenser microphone, RCA line inputs, USB 2.0 connectivity for ultra-fast audio transfer to a PC, and an optional wired remote. The CDR420 CD/MP3 Recorder is a complete tabletop digital recording solution suitable for virtually any application. The CDR420 features easy one-touch digital recording in MP3 or WAV formats, and eliminates the need for a computer, CD recording or post-production. With an internal storage capacity to archive up to 1,400 hours of recordings, the CDR420 can burn up to 45 hours of audio on a single MP3-CD or on multiple traditional CDs. Its portability makes the CDR420 perfect for recording meetings, professional sessions and other events where a traditional recording device will not suffice. In addition, the CDR420 is USB 2.0 capable. The single-rackspace PMD570 Solid State Recorder unit records in mono or stereo directly to Compact Flash cards in MP3, MP2, WAV and Broadcast WAV formats. With over 40 quality settings, the PMD570 supports sample rates from 16 to 48 kHz, and bit rates from 32 to 384 kbps, as well as full-quality 16-bit PCM resolution. The PMD570 has the ability to create a new file (track increment) while recording and files can be created in intervals of 1, 5, 10, 15 and 30 minutes as well as 1-, 2-, 6-, 8-, 12- and 24-hour intervals for long-term, unattended audio recording. A comprehensive input and output complement on the PMD570 includes balanced XLR line inputs with trim, unbalanced RCA line in and out, and stereo S/PDIF input and output on coaxial RCA jacks. Remote control is provided via full two-way RS-232C interfacing; users can set up, change and replace all preset settings using a PC. In addition the PMD570 also features USB computer connectivity for easy linking and file transfer to a PC or Mac®. Audio files can be instantly dragged and dropped to the computer, eliminating wasted time doing transfers. The complete line of Marantz Professional digital recording solutions is on display during the 2005 Portable Media Expo & Podcasting Conference, November 11-12, 2005, at the Ontario Convention Center, Ontario, California. About Marantz Professional A division of D&M Professional, which is also the parent company of Denon Professional and Denon DJ, Marantz Professional manufactures and distributes a reliable line of professional audio and video equipment for the broadcast, commercial, corporate, education, government, audio/visual, education, houses of worship, security and related industries. Visit Marantz Professional at www.d-mpro.com. About D&M Holdings Inc. D&M Holdings Inc. (TSE II: 6735) is based in Tokyo and owns the Denon, Marantz, McIntosh Laboratory, Boston Acoustics, Snell, D&M Professional, ReplayTV®, Rio® and Escient® brands. Denon, Marantz, McIntosh and D&M Professional are global industry leaders in the specialist home theater, audio/video consumer electronics or professional audio markets, with a strong and long-standing heritage of manufacturing and marketing high-performance audio and video components. Boston Acoustics, with its signature Boston Sound™, is a leader in premium loudspeakers for home and audio markets. Snell is a super premium speaker brand. The ReplayTV, Rio and Escient brands represent award-winning technologies in digital home entertainment. Additional information is available at www.dm-holdings.com. # # # media contact: Neilson/Clyne, Inc. Tel: (615) 662-1616 Fax: (615) 662-1636 info@neilsonclyne.com Wed, 09 Nov 2005 13:25:00 GMT http://system1.ipressroom.com/pr/SchwartzmanPR/info/podcast-freeway-series.asp (LOS ANGELES – Oct. 19, 2005) The LA Podcasters, a network of Los Angeles-based podcast producers whose shows are as spread out in subject-matter as the region’s freeway infrastructre, will host their first annual Podcast Freeway Series featuring an eclectic line-up of popular podcasts produced and distributed by the group’s members. The Freeway Series will be recorded live at Podcast Expo in Ontario, Calif. on Nov. 11 and 12. “Used to be you had to travel a lot of road to experience L.A.’s rich cultural diversity. The goal of our Podcast Freeway Series is to showcase everything Los Angeles has to offer -- beyond the freeway off ramp – by focusing the spotlight on these outspoken LA podcasters,” said Lance Anderson, founder of LA Podcasters, and host of the Verge of the Fringe podcast. “Through the diversity of our membership and the podcasts they produce, our Podcast Freeway Series will be a reflection of the many faces and cultures of this sprawlopolis we call home.” Members of the news media are invited to go behind the scenes and watch the making of the Podcast Freeway Series, which will be produced at the LA Podcasters exhibit (booth number 313) in the Ontario Convention Center. Podcasts are audio programs that listeners can subscribe to at no cost via the internet. Friday, November 11th 10AM - 11AM - Hear Me Now Brother – Live Podcast Brothers and aspiring filmmakers Seth and Nathan Anderson’s bi-weekly podcast about what it really takes to live the Hollywood dream, one day at a time. Blog: http://hearmenowbrother.blogspot.com RSS newsfeed URL: http://www.learnoutloud.com/podcasts/hmnb.xml 11AM - 12PM - The Radio Adventures of Dr. Floyd – Live Podcast If Jay Ward, creator of Rocky & Bullwinkle, had created Mystery Science Theater 3000, mixed in a little Time Bandits and gave it an educational spin, the result would have been...The Radio Adventures of Dr. Floyd, hosted by Grant Baciocco and Doug Price. Listeners are invited to join into the show and ask Dr. Floyd (or any of their favorite characters) questions that will be heard in future Podcasts. Blog: http://www.DoctorFloyd.com RSS Newsfeed URL: http://www.DoctorFloyd.com/blog/rss.xml 12PM - 1PM - Verge of the Fringe -- Live Podcast Los Angeles native, storyteller and LA Podcasters founder Lance Anderson, who lives somewhere between the Verge of success and the bohemian Fringe of Hollywood, shares the mic with Scottish Podcast sensation Mark Hunter of The Tartan Podcast and Emmy award-winning television writer and playwright Joseph Dougherty. Blog: http://vergeofthefringe.com/ RSS Newsfeed URL: http://feeds.feedburner.com/Verge 3PM - 4PM - The Bitterest Pill – Live Podcast Stay-at-home dad/shut in Dan Klass (co-author of Podcast Solutions) takes a break from raising his kids under the flight path at LAX to bring his mix of comedy and commentary to the Freeway Series for a meet and greet live podcast. Blog: http://www.thebitterestpill.com RSS Newsfeed URL: http://www.danklass.com/pill/pill.xml 4PM - 5PM - On the Record...Online – Live Podcast Entertainment, media and technology PR guy Eric Schwartzman -- who gives listeners the story behind the story, through in-depth one-on-ones with journalists, bloggers, podcasters and newsmakers on the subject of how technology is changing and threatening to disrupt the business of media, and, in turn, popular culture -- interviews experts for a special episode on how religion is portrayed by the media. Blog: http://www.ontherecordpodcast.com RSS Newsfeed URL: http://feeds.feedburner.com/ipressroom/oPbJ Saturday, November 12th 10AM - 11AM - Nerd Blurb – Live Podcast Nerd Blurb is hosted by Edgar Furse and Steve Dupui, who have been disappointing parents since 1979. On the podcast, they discuss the latest games, gadgets, and technology news not to make you smarter, but to make you laugh. Nerd Blurb hosts a co-production with TresJefes. Blog: http://www.nerdblurb.com RSS Newsfeed URL: http://www.nerdblurb.com/Portals/0/podcasts/rss_feed.xml 11AM - 12PM – TresJefes – Live Podcast Direct from East Los Angeles, high school buddies Erik, Fonz and Walt host this podcast dedicated to drinking, interviews, bands, and all out belligerence. TresJefes hosts a co-production with Nerd Blurb. Blog: http://tresjefes.com/ RSS Newsfeed URL: http://tresjefes.com/rss.xml 12PM - 1PM - Sundown Lounge – Live Podcast Los Angeles Unified School District computer technician Larry Winfield, who hosts the Sundown Lounge, a music and poetry variety show, will be on hand to meet and greet listeners Blog: http://www.larrywinfield.com/sundownlounge.htm RSS Newsfeed URL: http://www.larrywinfield.com/sundown.xml 1PM - 2PM – Game Tech Talk – Live Podcast Hosted by game industry veteran Jeff Landers, who has worked on many multi-million selling game titles including True Crime: Streets of Los Angeles and Shrek 2, hosts a one-hour meet and greet. Game Tech Talk is a from the trenches view of the technology and people behind the billion dollar Los Angeles-based videogame industry. Blog: http://www.game-tech.com/GameTechTalk/ RSS Newsfeed URL: http://www.game-tech.com/GameTechTalk/gtt.xml 3PM - 4PM - Cush: Things I Say – Live Podcast Musician and sound designer Cush -- who’s original goal was to use podcasting to help nail down the coffin of the record industry, but now uses it to teach the world how to live, since it's apparent so many are having trouble figuring it all out – who tells tall tales, comments on life lessons and performs his music from the hills of Hollywood – sings his entire show live from Podcast Expo. Blog: http://www.cushrocks.com RSS Newsfeed URL: http://feeds.feedburner.com/CushthingsISay # # # useful links: LA Podcasters: http://lapodcasters.blogspot.com/ Podcast Expo: http://www.podcastexpo.com Wikipedia Podcasting Definition: http://en.wikipedia.org/wiki/Podcasting Driving Directions: http://www.ontariocc.com/occ/contact_us/regional_map_occ.html Wed, 19 Oct 2005 07:56:37 GMT http://system1.ipressroom.com/pr/SchwartzmanPR/info/david-pogue-podcast.asp Los Angeles, Calif. – Nov. 8, 2005 – On Friday, Nov. 11th, entertainment, media and technology PR professional by day, podcaster by night, Eric Schwartzman releases a new episode of “On the Record…Online” -- the podcast that takes listeners beyond the sound bite to showcase the story behind what makes news -- featuring an exclusive, 34 minute, one-on-one interview with New York Times personal technology columnist and blogger David Pogue, who discusses the recent Sony copyright protection software fiasco, Apple’s new video iPod, how he decides what to cover in print and on his blog, Pogue’s Posts. On the Record…Online is a podcast featuring uncut interviews with manistream media journalists, bloggers and podcasters about how technology is changing, and threatening to disrupt, the business of media and, in turn, popular culture. David Pogue also talks candidly about the public’s response to the streaming video items he has been creating for NYTimes.com, the Grey Lady’s plans to implement flash streaming through a soon to be announced celationship with The Feed Room, and what makes good personal technology news. On the subject of podcasting, here’s an excerpt from the interview. “It gives you all the value of radio and television, but without any of the drawbacks. There’s no schedule. There’s no channels. There’s no, ‘Do you get HBO.’ There’s no paying. There’s no commercials,” says Pogue. “I just think that with audio and video podcasts, the sky is the limit. Everyday that goes by, I’m just hoping they don’t mess it up. I’m just hoping that someday somebody doesn’t come along and want to monetize it.” Previous episodes of “On the Record…Online,” which are also available for download on-demand, feature one-on-ones with Ron Bloom, CEO of Podshow.com, Alex Ben Block, former editor of Television Week and the Hollywood Reporter, John Markoff of The New York Times, Nick Wingfield of the Wall Street Journal, two-time Pulitzer prize winner David Satterfield of the San Jose Mercury News, Leo Laporte of This Week in Tech, Steve Rubel of Micropersuasion, Michael Butler of The Rock and Roll Geek Show, Jeffrey O’Brien of Wired Magazine and many more. ABOUT THE HOST Eric Schwartzman is managing director at Schwartzman & Associates, a public relations and intetractive marketing agency representing entertainment, media and technology companies. He is also founder and president of iPressroom, an application service provider that helps organizations integrate the web into all aspects of their marketing communications and public relations programs. His Spinfluencer blog examines how marketing, advertising, public relations, the news media and merging technologies influence perceptions, and his "On the Record…Online" podcast features newsmakers, journalists, bloggers and podcasters discussing how technology is changing the business of media, and, in turn, popular culture. # # # media contact (only): Juliana Shallcross Schwartzman & Associates, Inc. 10801 National Blvd., Suite 410 Los Angeles, CA 90064 (310) 721-7356 Wed, 19 Oct 2005 07:56:37 GMT http://system1.ipressroom.com/pr/SchwartzmanPR/info/marantz-freeway-series-podcasts.asp Los Angeles, Calif.—Nov. 8, 2005—In support of L.A. Podcasters first annual Podcast Freeway Series, Denon & Marantz Professional will provide the non-profit organization with their all-in-one workstation, CDR420 to be used by participating podcasters to digitally record their audio programs live from booth number 313 at the Portable Media Expo in Ontario, California. “It is with appreciation and gratitude that we recognize this generous contribution,” said Lance Anderson, founder of L.A. Podcasters. “In order for us to give as many L.A. Podcasters as possible the chance to produce live podcasts from the expo as part of Podcast Freeway Series, the CDR420 has all the right features, since it will allow us to host different podcasters every hour, who can walk away with a copy of their podcast on CD, and upload it immediately to the web.” With a manufacturer suggested retail price of under $1500, the Marantz CDR420, which just hit the market this fall, is one of the newest digital recording and editing devices from Marantz, which also offers the PMD670, regarded by many podcasters as the leading portable digital audio recording device, and the PMD671 which is capable of capturing 24bit/96k high-end recordings. The CDR420 has it all from live recording direct to hard drive to CD-R/RW burning right on-board. The CDR420 offers, extensive audio quality settings for both recording and playback; seamless transfer of audio files to PCs; and adjustable “Marantz Minute Track Mode” recording for fast, precise navigation during playback. The Marantz CDR420 can record and store up to 1800 hours of MP3 quality recordings or 24 hours of uncompressed 44.1/48kHz quality recordings. “By supporting the podcasting community, we are excited to provide L.A. Podcasters with the CDR420. For podcasters looking to record multiple programs that can be burned to disc, handed off and uploaded to the web immediately, the CDR420 is the premiere portable workstation for digital recording and editing outside of the studio,” said Peter Papageorge, Director of Sales and Marketing for D&M Professional, which manufactures the CDR420. “The Freeway Series” will take place starting on Nov. 10 at the Podcast Expo in Ontario, Calif. The series was designed to unite the area’s spread-out members and will feature an eclectic line-up of popular podcasts, produced and distributed by the group’s members. For more information about the show, please visit: www.lapodcasters.com. For more information about the Marantz CDR420 please visit: www.dmpro.com/users/folder.asp?FolderID=1823 Media Contact: Eric Schwartzman 310-443-8310 Wed, 19 Oct 2005 07:56:37 GMT http://system1.ipressroom.com/pr/SchwartzmanPR/info/marantz-fwy.asp Los Angeles, Calif.—Nov. 8, 2005—In support of L.A. Podcasters first annual Podcast Freeway Series, Denon & Marantz Professional will provide the non-profit organization with their all-in-one workstation, CDR420 to be used by participating podcasters to digitally record their audio programs live from booth number 313 at the Portable Media Expo in Ontario, California. “It is with appreciation and gratitude that we recognize this generous contribution,” said Lance Anderson, founder of L.A. Podcasters. “In order for us to give as many L.A. Podcasters as possible the chance to produce live podcasts from the expo as part of Podcast Freeway Series, the CDR420 has all the right features, since it will allow us to host different podcasters every hour, who can walk away with a copy of their podcast on CD, and upload it immediately to the web.” With a manufacturer suggested retail price of under $1500, the Marantz CDR420, which just hit the market this fall, is one of the newest digital recording and editing devices from Marantz, which also offers the PMD670, regarded by many podcasters as the leading portable digital audio recording device, and the PMD671 which is capable of capturing 24bit/96k high-end recordings. The CDR420 has it all from live recording direct to hard drive to CD-R/RW burning right on-board. The CDR420 offers, extensive audio quality settings for both recording and playback; seamless transfer of audio files to PCs; and adjustable “Marantz Minute Track Mode” recording for fast, precise navigation during playback. The Marantz CDR420 can record and store up to 1800 hours of MP3 quality recordings or 24 hours of uncompressed 44.1/48kHz quality recordings. “By supporting the podcasting community, we are excited to provide L.A. Podcasters with the CDR420. For podcasters looking to record multiple programs that can be burned to disc, handed off and uploaded to the web immediately, the CDR420 is the premiere portable workstation for digital recording and editing outside of the studio,” said Peter Papageorge, Director of Sales and Marketing for D&M Professional, which manufactures the CDR420. “The Freeway Series” will take place starting on Nov. 10 at the Podcast Expo in Ontario, Calif. The series was designed to unite the area’s spread-out members and will feature an eclectic line-up of popular podcasts, produced and distributed by the group’s members. For more information about the show, please visit: www.lapodcasters.com. For more information about the Marantz CDR420 please visit: www.dmpro.com/users/folder.asp?FolderID=1823 Media Contact: Eric Schwartzman 310-443-8310 Wed, 19 Oct 2005 07:56:37 GMT http://system1.ipressroom.com/pr/SchwartzmanPR/info/Blogging-as-a-Marketing-and-Corporate-Communications-Tool.asp Santa Monica, Calif.- Oct. 17, 2005 -- Is there a place for blogs in the world of corporate communications and marketing? That’s the question members of the Software Council of Southern California sought out to answer at a meeting last month in Santa Monica at the Doubletree Hotel. Blogs were for the most part, unknown five years ago, but today with an estimated ten million blogs on the internet, everyone seems to have at least tried it once. Now, companies are beginning to evaluate how blogs could be used in their communication strategies to create an intimate, immediate, two-way relationship between them and the rest of the world. Which is why the SCSC hosted “The Executive’s Guide to Blogging,” designed to teach the basics of emerging communication technologies such as blogs and podcasts and how these can be incorporated into corporate communications strategies as well as sales and marketing campaigns. Phil Becker, managing partner of The Venture Group served as the moderator for the discussion, which featured three panelists—Eric Schwartzman (pictured above), Jason Ciesliak, and Chris Barnes—and their individual takes on what blogs are, who are using them and how can they help a company increase their profile. Schwartzman, the Managing Director of Los Angeles-based PR firm Schwartzman & Associates, Inc., as well as Founder and President of iPressroom Corporation, began the discussion with an in-depth look at how blogs are being used and by whom. Using his real-world experience of these technologies as the blogger behind Spinfluencer, and the host of the podcast, “On the Record…Online,” Schwartzman walked through the basics such as how to start a blog, what to post, and how to get a blog read by other people. He also advocated using blogs and podcasts as alternatives to traditional PR strategies since they directly reach target audiences with unfiltered content. Additionally, blogs and podcasts are easy technologies to understand and implement, he added. “Essentially, all you need to do is add water and stir,” Schwartzman said. Cieslak, the executive director of Interactive Media at Siegel & Gale, offered up his first-hand experience from the marketing and branding perspective about how his company has used blogs for such clients as Sony PlayStation and what degrees of success these new campaigns brought to his clients and their products. Cieslak also discussed how other companies, such as Microsoft and IBM, are using blogs to promote themselves and at the same time, to widen the lanes of communication with investors, partners and consumers. As the director of business development for ExactTarget Email Solutions, Barnes showed the audience how to “get the word out” about a blog since an important part of having a blog is making sure people see it. Barnes advocated doing this by utilizing syndicating technologies such as XML and RSS feeds and by contributing to other relevant blogs. Although the audience was filled with both blogger novices and experts, a common question arose: how can a company control negative comments on their blog, especially if it could hurt a product or the company’s reputation. The panelists were in agreement that being transparent on the blog and using an authentic voice are the keys to having a successful dialogue with the public, otherwise it is not worth it to even create a blog. If and when negative posts and comments arise, Cieslak said, they should be addressed immediately, citing one’s company’s slow-moving reaction to a nasty report circulating in the blogosphere. Schwartzman went one step further, and advocated using the blogs themselves to address any of these negative situations. “The blog actually gives you another forum to address a person’s issue with the company or product,” Schwartzman said. “And by doing that on a blog, whether it be the company’s or someone else’s, you can address the problem and offer your official statement directly.” ADDITIONAL MATERIAL FOR SIDEBAR: Do’s and Don’ts of Blogging By Eric Schwartzman Do’s Do monitor what others are saying on the blogosphere. Your blog is part of a larger conversation and nobody wants to talk to someone who doesn’t listen. Do title your blog posts in no uncertain terms, if you want to use your blog as a marketing tool. Most people will find them through search engines, so let the key words and phrases that you want sending people your way be your guide for what to write about. Do think beyond the press release. Rather than assembling the facts in hopes of inspiring journalists to tell your story, tell it yourself in an interesting compelling way. Figure out how to tell it in a way that will appeal to your key audience. Don’ts Don’t post press releases or slick, over-written marketing copy to your blog. Nobody will care. Wear your bias on your sleeve, serve up a healthy dose of opinion and use your personality as a differentiator. Don’t be afraid to make mistakes. A blog is not a marketing brochure. Just because you don’t have a full-time copy editor on your staff, doesn’t mean you can’t post interesting ideas to your blog. What you have to say is just as important as your writing style, grammar and usage. Don’t lie. If you do, you’ll learn quickly that the blogosphere is self-correcting. Dishonesty is wiped out by social anti-bodies in the form of contradictory blogs with posts linked to yours. You’ll be hung out to dry. If it’s too late for you, hire a good PR firm and do a mea culpa. media contact: Juliana Shallcross Schwartzman & Associates, Inc. (310) 721-7356 Wed, 12 Oct 2005 16:41:29 GMT http://system1.ipressroom.com/pr/SchwartzmanPR/info/podcasters-coach-pr-marketing-pros.asp (LOS ANGELES - Sept. 26, 2005) Top podcasters Michael Butler of the Rock and Roll Geek Show, Chris McIntyre of Podcast Alley (recently acquired by Podshow), Eric Rice of Audioblog.com and Eric Schwartzman of On the Record...Online spoke with public relations and marketing executives at a Bulldog Reporter PR University seminar in San Francisco earlier this month about why podcasting has become the fastest growing new media communications channel. An audio transcript of the one-hour panel session is now available as a podcast, or MP3 download, as a special edition of On the Record...Online, a podcast that brings listeners the story behind the story through in depth one-on-one interviews with journalists from the mainstream media, influential bloggers and newsmakers discussing how technology is changing the news media business. Past guests include technology reporter John Markoff of The New York Times, Leo Laporte of This Week in Tech and Jeffrey O'Brien of Wired Magazine. The program explains what podcasts are, why they matter to organizations, podcast client software, popular podcasts, podcast show development, companies currently podcasting, how podshow uses podcasts for corporate communications, audio comments and video blogging. Interested listeners can download the MP3 or subscribe the RSS feed. To listen to the podcast on your computer, stream the MP3 live and listen online. Detailed show notes are also available. Photo Caption: (left to right) Podcasters Eric Schwartzman, Michael Butler, Eric Rice, Aaron Burcell of Podshow and Steve Gillmor of The Gillmor Gang. About the podcaster Eric Schwartzman is the managing director of Schwartzman & Associates, a boutique public relations firms based in Los Angeles. He is also chairman and founder of iPressroom, which helps organizations extend the impact of their public relations, corporate communications and marketing programs through easy-to-use, marketing communications software tools and services. He blogs about how public relations, the news media and emerging technologies influence perception and shape popular opinion at the Spinfluencer. His podcast On the Record…Online features discussions with leading journalists about how they use technology to cover the news. -30-Fri, 23 Sep 2005 14:05:52 GMT http://system1.ipressroom.com/pr/SchwartzmanPR/info/podshow-CEO-ron-bloom.asp In-Depth Interview Reveals Venture Funded, New Media Company’s Disruptive Strategy Los Angeles, Calif. –Oct. 11, 2005 – Entertainment, media and technology PR professional by day, podcaster by night, Eric Schwartzman has released his latest episode of On the Record…Online, featuring a rare, one-on-one interview with Podshow.com CEO and co-founder Ron Bloom (pictured left), less than 60 days after his company secured $9 million in funding from Kleiner Perkins Caufield & Byers, Sherpalo Ventures and Sequoia Capital. Bloom is partnered with MTV and broadcast veteran, new media entrepreneur and longtime associate Adam Curry who is widely acknowledged as the creator of podcasting, or PodFather. On the Record…Online, the podcast that strives to bring listeners the story behind the story, consists of raw, uncut interviews with newsmakers, journalists, bloggers and podcasters about how technology is changing the mainstream media business, and popular culture. Previous guests include John Markoff of The New York Times, Nick Wingfield of the Wall Street Journal, two-time Pulitzer prize winner David Satterfield of the San Jose Mercury News, Leo Laporte of This Week in Tech, Steve Rubel of Micropersuasion, Michael Butler of The Rock and Roll Geek Show, Jeffrey O’Brien of Wired Magazine and many more. In the most recent episode of On the Record…Online, Ron Bloom, a seasoned executive with decades of experience managing venture funded and public companies, speaks candidly about the advertising trade’s initial reaction to his company’s podcasting proposition, fresh on the heels of their first national road show subsequent to funding. “Madison Avenue is not advertising. Companies who wish to conduct business with their audiences, they’re advertising. Madison Avenue is facilitating. And if Madison Avenue fails to facilitate, those companies will go and find their audiences directly, because they’re the ones responsible for their success or failure,” says Bloom. He also summarizes succinctly why he thinks podcasting represents a significant opportunity to marketers and public relations professionals. “In every category of business, that velvet rope exists, and talking about tomorrow’s content delivery infrastructure, there’s a hundred people talking about that at the highest level and everybody else is hoping to get tidbits from those conversations…in talking about medical research, in talking about law…podcasting is a great tool to enable communicators to pull out unique content from behind these velvet ropes and corporate firewalls, and package it in a way that interests listeners. There is your great role for PR and communications companies,” continues Bloom. On the subject of why the radio business comes up short for listeners, Bloom cuts to the chase. “They shouldn’t even call it the media business,” he says. “They should call it the frequency and infrastructure business. We have a channel. We own it. We have a chokehold on the content that goes through that channel. Our barrier to entry is that no one else has this frequency. That’s the logic of radio.” The entire interview is around 40 minutes. It is available for download, or subscribe and download past episodes and receive upcoming interviews with Heather Green of BusinessWeek, David Pogue of The New York Times and Rob Barrett of Los Angeles Times Interactive as soon as they become available. ABOUT THE HOST Eric Schwartzman is managing director at Schwartzman & Associates, a public relations firm representing the interests of entertainment, media and technology companies. He is also founder and president of iPressroom, an application service provider that helps organizations integrate the web into all aspects of their marketing communications and public relations programs. His Spinfluencer blog examines how marketing, advertising, public relations, the news media and merging technologies influence perceptions, and his On the Record…Online podcast features newsmakers, journalists, bloggers and podcasters discussing how technology is changing the business of media, and, in turn, popular culture. # # # media contact (only): Juliana Shallcross Schwartzman & Associates, Inc. 10801 National Blvd., Suite 410 Los Angeles, CA 90064 (310) 721-7356 Source: On the Record…Online PodcastFri, 23 Sep 2005 14:05:52 GMT http://system1.ipressroom.com/pr/SchwartzmanPR/info/global-pr-blog-week-podcast-released.asp (LOS ANGELES - Sept. 20, 2005) Entertainment, marketing and public relations executives can learn how forward thinking companies are integrating podcasting into their communications programs by downloading or subscribing to a new podcast by Eric Schwartzman. The podcast, created exclusively for Global PR Blog Week 2.0, an online symposium happening this week, includes interviews with Dave Joseph, VP Corporate Communications & Strategy, Audible Inc., Ethan McCarty, Writer, Editor and Technologist, IBM and Aaron Burcell, Director, Marketing and Communications, Podshow Inc. In recent years, public relations has become largely synonymous with media relations, but a spate of emerging technologies -- which give business communicators a cost-effective and efficient way to make information available on demand – are empowering individuals and organizations to build their own audiences, circumventing mainstream media filtration. Podcasting presents us with the opportunity to refocus our efforts on relating directly with the public. But just as we choose the right media format through which to communicate based on our message, we must also be aware that unleashing the power of Podcasting requires an understanding and acknowledgement of the fact that oral renditions of press releases, media advisories and executive biographies are not necessarily appropriate content for podcasting. In the exercise of media relations, we accept that we ultimately must relinquish control to the editorial staff of the news outlet through which we are seeking to have our clients story told. This awareness impacts the choice of words we use in our press materials, in an effort to highlight whatever it is about the news that we feel: 1. Accurately represents the newsworthy occurrence. 2. Reflects positively on our client’s contributions. 3. Would make a good story for the outlets audience. The rise of the blog, which has given non-technical personnel the ability to experiment with rudimentary, inexpensive content management software that can be easily syndicated, was the first step toward empowering public relations professionals to start communicating directly with the public, by participating in ongoing conversations already underway on the blogosphere about their brands, products and services. The introduction of RSS 2.0, which makes it easy for anyone to distribute an enclosure over an XML news feed, made it possible for the first time, for public relations professionals to distribute electronic media without relying on more cost prohibitive, conventional electronic media distribution channels. Furthermore, the emergence of this new distribution channel brings with it a number of benefits over satellite and terrestrial broadcast. These are: 1. Ability to talk directly to a disparate audience motivated enough to opt-in and defined largely by its area of interest. 2. Ability of the communicator to gather an audience over time, since the content is available on demand. 3. No geographical boundaries limiting reach, since anyone with internet access can subscribe. 4. Ability of the audience to listen to programs any place, like during commutes or exercise. While the mainstream media appears to be taking advantage of podcasting as an alternate means of distribution, original programs being created by public relations professionals on the client and agency side that appear to be gathering the largest audiences go well beyond the format of traditional press materials. Communicators are developing compelling, informative and entertaining programs designed to appeal to their key audiences, and reinforce their organization’s key messages. In this podcast, online PR expert Eric Schwartzman talks to three public relations executives currently podcasting original programs, or publicizing themselves through other podcasts, about how they are applying the benefits of this new technology to communicate beyond the press release, with interviews on the three different categories: Act One – Beyond the press release; how companies can protect reputations through podcasting Dave Joseph, VP Communications and Strategy, Audible, Inc. Prior to joining Audible, David was Director of Investor Relations and New Business Ventures at eBay. From 1998 to 2003, David was at Morgan Stanley, where he was an equity research analyst, covering the Internet and PC software sectors, and a member of the top-ranked technology research team on Wall Street. David also worked in the advertising industry, culminating with his last position as Account Supervisor on the International business-to-business launch of LIPITOR for the healthcare arm of Young & Rubicam. Other experience includes work for the Center for Strategic and International Studies (CSIS) in Jakarta, Indonesia, where he completed a study on the impact of foreign direct investment on the development of the automotive industry in Thailand. David holds a B.A. from New York University and a Master of International Affairs from the School of International and Public Affairs at Columbia University. Act Two – Beyond the earnings release; how IBM is driving trading volume through podcasting Ethan McCarty, IBM Strategic Communications Writer, editor and technologist, Ethan McCarty, is part of the IBM Strategic Communications team which produces IBM's award winning annual report to shareholders as well as IBM's Investor Relations podcast series, "IBM and the future of…" Ethan contributed to the development of IBM's blogging guidelines and is doing similar work on wikis and podcasts. Act Three – Bringing down the walls between the media and marketer; podcast promos as content Aaron Burcell, Director of Marketing and Communications, PodShow Inc. Aaron is responsible for the marketing and communications at PodShow, including the company’s associated family of directories, communities, content and software. Most recently the Director of Marketing at Stata Labs (acquired by Yahoo!), Aaron launched Bloomba (now Corel’s WordPerfect Mail), the critically acclaimed search-based email client in 2002. Aaron’s prior experience includes Alterlayer Venture Services, Microsoft, WebTV (acquired by Microsoft), and Nabisco. About the podcaster Eric Schwartzman, Managing Director, Schwartzman & Associates Public Relations, Los Angeles, CA Eric Schwartzman is the managing director of Schwartzman & Associates, a boutique public relations firms based in Los Angeles. He is also chairman and founder of iPressroom, which helps organizations extend the impact of their public relations, corporate communications and marketing programs through easy-to-use, marketing communications software tools and services. He blogs about how public relations, the news media and emerging technologies influence perception and shape popular opinion at the Spinfluencer. His podcast On the Record…Online features discussions with leading journalists about how they use technology to cover the news. Tue, 20 Sep 2005 12:11:34 GMT http://system1.ipressroom.com/pr/SchwartzmanPR/info/eric-schwartzman-speaking-credentials.asp To inquire about Eric Schwartzman's speaking and/or training availability, please contact Katie Hillier at khillieratschwartzmandotcom or 310 / 446 . 8310. Protecting Your Brand in User-Generated Spheres, Speaker CTAM Summit 2007 Washington Convention Center, Washington D.C. July 23 - 25, 2007 Online PR Covergence, Conference Chair 2007 Conference - Communtelligence Universal Hilton, Los Angeles May 16-18, 2007 Advanced PR Technology Conference, Conference Chair PR University - Infocomm Group Westside Collection, Los Angeles, March 2, 2007 Columbia Univeristy, Chicago, March 16, 2007 The Whole Wired World, Keynote Speaker Annual Board Meeting - Korn Ferry International Boca Raton Resort, FL January 20, 2007 How to Integrate New Media into Conventional PR Campaigns, Workshop Leader Strategic Media Relations Conference - Pacific Conferences Grand Copthorne Waterfront, Singapore February 5, 2007 Introduction to New Media Public Relations: Generating Public Awareness with Blogs, Podcasts, RSS, and Websites, Instructor Journalism, Public Relations, and Fund-Raising Program - UCLA Extension Los Angeles, CA January 24 - February, 21 2007 Audio and Video Podcasting: The Right Way to Use This Medium for Marketing, Panelist 2007 International Consumer Electronics Show Las Vegas, NV January 9, 2007 Executive Podcast Workshop: Strategies and Tactics for Effective Podcast Marketing, PR and Promotions, Instructor PRSA International Conference 2006, Public Relations Society of America Salt Lake City, UT November 11, 2006 Exploit the State of the Art for Increased Visibility, Greater ROI and Crisis Management, Conference Chair Advanced PR Technology in Practice - Bulldog Reporter San Francisco, CA November 10, 2006 Exploit the State of the Art for Increased Visibility, Greater ROI and Crisis Management, Conference Chair Advanced PR Technology in Practice - Bulldog Reporter New York, NY November 3, 2006 Executive Podcast Workshop: Strategies and Tactics for Effective Podcast Marketing, PR, and Promotions, Instructor Professional Development: Podcasting Workshop - Public Relations Society of America New York, NY October 23, 2006 Emerging Media Trends, Panelist Worldcom Public Relations Group Fall Americas Region Meeting - Worldcom Nashville, TN October 12, 2006 Integrating Podcasts into the Marketing Mix; Building a Business Case and Demonstrating Value, Speaker The Podcast and Portable Media Expo Ontario, CA September 29, 2006 Executive Podcasting 101: Everything You Need to Know to Evaluate and Produce an Effective Podcast, Speaker Communintelligence Teleseminar September 28, 2006 New Media Revolution: Applying Blogs, Podcasts, RSS and Tagging to PR, Moderator Public Relations Society of America New York, NY June 27, 2006 Building a Business Case for Podcasting, Moderator Syndicate New York New York, NY May 16-17, 2006 Ad Tech San Francisco – Next & Now Learning Track, Moderator Podcasts and Vidcasts for Marketing & Public Relations San Francisco, CA April 27, 2006 Bulldog Reporter’s Annual Public Relations Conference, Official Podcast Producer/ Host Media Relations 2006 New York, NY April 9–12, 2006 Public Relations Society of America Independent Practitioners Group, Speaker Delivering Messages to the Public Los Angeles, CA March 14, 2006 Beyond Text: Podcasts and Video Blogging (aka Vidcasting), Moderator New Communications Forum San Jose, CA March 3-5, 2006 PR Panel for the Government of Israel, Panelist Israel Hasbara Media Workshop New York, NY December 16, 2005 On-Demand Advertising and Marketing: The Impact of Digital Delivery on Entertainment, Media and Brands, Speaker Entertainment Marketing Conference Los Angeles, CA November 7-8, 2005 Revolution in PR Technology: How Blogs, Wikis and Podcasts are Transforming Corporate Communications, Conference Chair PR University - Bulldog Reporter San Francisco, CA September 16, 2005 An Executive’s Guide to Blogging Your Way to the Top, Panelist Software Council of Southern California September 15, 2005 Los Angeles, CA Revolution in PR Technology: How Blogs, Wikis and Podcasts are Transforming Corporate Communications, Conference Chair PR University - Bulldog Reporter New York, NY September 9, 2005 Blogs, RSS and Public Relations, Panelist Public Relations Society of America - Los Angeles Chapter Los Angeles, CA July 28, 2005 The Art of Powerful Messaging, Moderator Media Relations 2005 - Bulldog Reporter San Francisco, CA April 10-12, 2005 News Mentions Mr. Schwartzman has also been quoted in industry trade publications including PR Week, Ad Age, Media Relations Report [PDF], Media Relations Insider [PDF] and PR News [PDF].Tue, 20 Sep 2005 12:11:34 GMT http://system1.ipressroom.com/pr/SchwartzmanPR/info/exec-guide-to-blogging.asp WHAT: A few years ago, nobody knew what blogging was. Today there are an estimated ten million blog sites and counting. They have influenced our presidential election, may have cost Dan Rather his job, and are now beginning to totally redefine the relationship between organizations and their clients. To give marketing executives a primer on how blogs are impacting corporate communications, marketing and sales, the Software Council of Southern California is hosting The Executive’s Guide to Blogging seminar to showcase real-world examples of how blogging can help organizations communicate more effectively with their audiences. MODERATOR: Phil Barnes, managing partner, The Venture Group PANELISTS: Chris Barnes, business development manager for ExactTarget JayCieslak, executive director, Interactive Media for Siegel & Gale Eric Schwartzman, managing director of Schwartzman & Associates, Inc. and president of iPressroom WHEN: Thurs., Sept. 15th -- Networking at 6 p.m., Panel at 7 p.m. WHERE: Doubletree Hotel in Santa Monica at 1707 Fourth Street REGISTER: Call 310-325-4000 or sign up online. -30- For more information on blogging, podcasting and RSS public relations programs, visit our Resource Center or... Call us at 310-789-2482 or Email Us Fri, 27 May 2005 13:26:16 GMT http://system1.ipressroom.com/pr/SchwartzmanPR/info/bulldog-reporter-PR-technology-seminars.asp Experts Confirmed to Demonstrate How to Integrate Blogs, RSS, Wikis and Podcasting into Public Relations Campaigns San Francisco/New York City –August 29, 2005 – To help public relations professionals and corporate communicators determine the most effective ways to integrate blogs, RSS, wikis and podcasting into their PR initiatives, Bulldog Reporter’s PR University will host intensive one-day workshops in New York and San Francisco moderated by online PR expert Eric Schwartzman on why and how practitioners should include these and other emerging communications technologies into conventional corporate communications programs. Brooke Gladstone, host and managing editor of NPR’s On the Media will deliver the keynote address in New York, with Craig Newmark, founder of Craigslist in the keynote speaker slot for San Francisco. Morning panel sessions are focused on why blogs, RSS, wikis and podcasting represent an unprecedented opportunity for business communicators. Afternoon sessions will delve into the practical application and tactical execution of participatory PR programs. The high-level forum will feature presentations and panel discussions by notable industry experts. Among those confirmed to speak in New York on Sept. 9 at the Crown Plaza are David Berger, manager of employee strategy and communications at IBM, Pete Blackshaw, chief marketing officer at Intelliseek, Sally Falkow, APR, president of Expansion Plus, Dan Forbush, founder and president of ProfNet, Makaela Meadows, online marketing manager at Sprint and Steve Rubel, vice president of client services at Cooper & Katz. Scheduled to speak in San Francisco on Sept. 16 at the Hilton Hotel and Towers are Sally Falkow, APR, president of Expansion Plus, Bill Flitter, chief marketing officer at Pheedo, Mark Jen, a producer at Plaxo, Giovanni Rodriguez, executive vice president of Eastwick Communications and Jay Stockwell, senior vice president at Intelliseek. Schwartzman, who is managing director at Schwartzman & Associates, founder and president of iPressroom, editor of the Spinfluencer blog and host of the On the Record…Online podcast, will also participate as a panelist in the podcasting sessions on both coasts. To register for Bulldog Reporter’s PR University, please call 1-800-959-1059 or sign-up online. About Bulldog Reporter Bulldog Reporter helps PR practitioners increase their effectiveness in gaining positive coverage by providing an inside view into the workings of journalists and top media organizations In addition, Bulldog Reporter offers a repository of insight into media relations “best practices”—techniques and technologies that increase PR professionals’ success in developing long-term relationships with the press, building brands, measuring results, and cultivating respect from upper management for the public relations functions. The Bulldog Reporter product and service lines are owned by Infocom Group, which was founded in 1980. # # # For more information on blogging, podcasting and RSS public relations programs, visit our Resource Center or... Call us at 310-789-2482 or Email Us Fri, 27 May 2005 13:26:16 GMT